| Digital-only banking experience: Insights from gen Y and gen Z NA Windasari, N Kusumawati, N Larasati, RP Amelia Journal of Innovation & Knowledge 7 (2), 100170, 2022 | 263 | 2022 |
| Influence of Integrated Marketing Communication To Brand Awareness and Brand Image Toward Purchase Intention of Local Fashion Product N Ihzaturrahma, N Kusumawati International Journal of Entrepreneurship and Management Practices 4 (15), 23-41, 2021 | 248 | 2021 |
| Factors Affecting Makeup Products Online Impulsive Buying Behavior on TikTok F Fadillah, N Kusumawati Proceedings of International Conference on Management in Emerging Markets …, 2021 | 213 | 2021 |
| A study of customer preference, customer perceived value, sales promotion, and social media marketing towards purchase decision of sleeping product in Generation Z H Kuncoro, N Kusumawati Adv. Int. J. Business, Entrep. SMEs 3 (9), 265-276, 2021 | 180 | 2021 |
| The Impact of Micro-Influencer on Brand Image and Purchase Intention on Local Culinary Products in Instagram GFR Zaharani, N Kusumawati, F Aprilianty Proceedings of International Conference on Management in Emerging Markets …, 2021 | 156 | 2021 |
| Factors Influencing Customer Satisfaction and Loyalty of Online Educational Platform in Indonesia: Analysis of E-Service Quality Factors SM Endwia, N Kusumawati, A Irawan no. August, 11-13, 2021 | 131 | 2021 |
| The Effect of Instagram on Customer Relationship, Customer Equity, and Purchase Intention Towards Luxury Fashion Brands D Natiqa, N Kusumawati, F Aprilianty | 118 | 2022 |
| Determining Determinants and Barriers that Influence Smart Home Appliances Adoption Intention Using the Behavioral Reasoning Theory Method Q Alifah, N Kusumawati Proceedings of the 4th International Conference on Economics, Business and …, 2022 | 52 | 2022 |
| Trust Role in Acceptance of Digital Banking in Indonesia N Kusumawati, AA Rinaldi International Journal of Trade, Economics and Finance 11 (01), 13, 2020 | 36 | 2020 |
| The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App TR Azzahra, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (1), 46 - 60, 2023 | 15 | 2023 |
| The impact of product description, product photo, rating, and review on purchase intention in e-commerce MG Mokobombang, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (2), 137-147, 2023 | 10 | 2023 |
| Technology acceptance and customer perception of augmented reality (AR) in Indonesian beauty industry KM Kristi, N Kusumawati ICE-BEES 2020: Proceedings of the 3rd International Conference on Economics …, 2020 | 9 | 2020 |
| Exploring the impact of national culture on mobile payment acceptance RH Kamilah, N Kusumawati Proceeding Book of the 4th ICMEM, 824-828, 2019 | 6 | 2019 |
| The influence of BLACKPINK Tokopedia’s brand ambassador on brand awareness, brand image, and consumer purchase decisions NA Vinata, N Kusumawati International Journal of Management and Applied Science 7 (10), 6-11, 2021 | 5 | 2021 |
| An Explaratory Study of Cosmetics Purchase Intention Attributes: A Study of Indonesian Local Cosmetics Brand in Jakarta and Bandung N Fionalita, N Kusumawati Proceedings of International Conference on Management in Emerging Markets …, 2019 | 5 | 2019 |
| The drivers for acceptance of non-credit card installment services ID Safira, N Kusumawati Proceedings of International Conference on Management in Emerging Markets …, 2019 | 5 | 2019 |
| Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia JF Arasyi, N Kusumawati Journal of Consumer Statistics and Applied Marketing 1 (2), 157-165, 2023 | 4 | 2023 |
| The Influence of QRIS Payment Customer Satisfaction Towards Customer Loyalty And Continuity PS Nadinta, N Kusumawati Journal of Consumer Studies and Applied Marketing 1 (1), 61-66, 2023 | 4 | 2023 |
| Domestic tourist’s behavioral intention towards food tourism destination: Bandung local restaurant and cafe KP Salamah, N Kusumawati, F Aprilianty ICE-BEES 2021: Proceedings of the 4th International Conference on Economics …, 2022 | 3 | 2022 |
| How Muslim Youth Community Brand Sells Merchandise Case: Shift Youth Movement N Kusumawati, D Arrahim The Asian Journal of Technology Management 14 (1), 89-107, 2021 | 3 | 2021 |
