| Cognitive, affective and conative loyalty in higher education marketing: Proposed model for emerging destinations NM Manzuma-Ndaaba, Y Harada, AS Shamsudin International Review of Management and Marketing 6 (4), 168-175, 2016 | 48 | 2016 |
| Challenges to growth in tourism industry of a developing country: The case of Nigeria M Manzuma-Ndaaba, Y Harada Asian Social Science 10 (19), 282, 2014 | 39 | 2014 |
| Application of social exchange theory on relationship marketing dynamism from higher education service destination loyalty perspective N Manzuma-Ndaaba, Y Harada, N Nordin, A Abdullateef, A Rahim Management Science Letters 8 (10), 1077-1096, 2018 | 31 | 2018 |
| Examining the fragments and causes of increasing out-of-school children in Nigeria. Y Ndanusa, M. M., Abayomi, Q. K. & Harada Journal of African Studies and Development 13 (4), 66-73, 2021 | 22 | 2021 |
| International education as tourism product: The Malaysia experience NM Manzuma-Ndaaba, Y Harada, AR Romle, K Olanrewaju International Journal of Administration and Governance, 2015 | 14 | 2015 |
| Effect of Productivity and Perceived Quality on Organizational Performance from Lean Management Practice Perspective SSNMMN Harada Yoshifumi Research Journal of Business Management, 2018 | 10* | 2018 |
| Determining customer continuous online usage intention in the airline industry. Research and investment management implications AO Abdullateef, CG Iwu, O Kareem, NM Manzuma-Ndaaba Innovative Marketing 11 (1), 17-27, 2017 | 10 | 2017 |
| Impact of globalization on Nigeria education system: challenges in the new millennium NM Manzuma-Ndaaba, Y Harada, AR Romle, AS Shamsudin Mediterranean Journal of Social Sciences, 2016 | 10 | 2016 |
| Measuring Ergonomic Implementation from the Perspectives of Job Security, Job Stress and Job Satisfaction in Automotive System Industry PGMNNM 10. Yoshifumi H Arabian J Bus Manag Review, 2017 | 6 | 2017 |
| Dynamics of capital flight components and domestic investment in Nigeria AOAADGJOAHYMMN Ndanusa5 Asian Economic and Financial Review 13 (No. 7), 515-532, 2023 | 5 | 2023 |
| International students destination loyalty behavior: Conceptual framework for emerging destinations NM Manzuma-Ndaaba, Y Harada, AS Shamsudin International Review of Management and Marketing 6 (4), 161-167, 2016 | 4 | 2016 |
| Determining the mediating effects of student attitude and satisfaction on re-enrollment behavior in Malaysia higher education institutions: Nigerian students experience MMN Ndanusa, Y Harada, A Abdullateef Journal of Small Business and Entrepreneurship Development 2 (2), 171-188, 2014 | 1 | 2014 |
| Regulating Casual Employment in Nigeria: Lessons from other Countries EGLPDNMMPD Yunusa Abdullahi (PhD) NIGERIAN JOURNAL OF PUBLIC SECTOR MANAGEMENT (NJPSM) 5 (1), 156-170, 2022 | | 2022 |
| LEGISLATIVE RESOLUTIONS AND SELECTIVE COMPLIANCE BY MDAS: IMPLICATIONS FOR THE EFFECTIVENESS OF THE LEGISLATURE IN NIGERIA MM Ndanusa Department of Democratic Governance, 2021 | | 2021 |
| Girl-Child development in Nigeria: An assessment of systemic challenges and opportunities MM Ndanusa, H Pate-Sadiq, O Muhammad Department of Democratic Governance, 2021 | | 2021 |
| The Influence of HRM Practices and Environmental Factors on Job Performance of Internal Customers of Call Centre Industry NMMN Yoshifumi Harada, Thishvan Sendera European Journal of Economics, Law and Social Sciences, 2018 | | 2018 |
| The Influence of Organizational Climate on HR Practices, Leadership Styles and Health Workers Retention MFANMMN Yoshifumi Harada 15th Annual World Congress of the Academy for Global Business Advancement …, 2018 | | 2018 |
| Challenges to Growth in Tourism Industry of a Developing Country: 154The Case of Nigeria MAI Ndanusa, Mohammed Manzuma-Ndaaba, Yoshifumi Harada Leisure and Tourism Economics, 2017 | | 2017 |
| Antecedents of Organizational Commitment as Human Resource Strategy in a Developing Economy: Evidence from Electrical and Electronic Industry Y Harada, NM Manzuma-Ndaaba, LC Kiang The social Science 12 (9), 1502-1509, 2017 | | 2017 |
| Application of Co-creation as Competive Advantage in Higher Education Marketing: Theoretical Perspective MGS Ndanusa, Mohammed Manzuma-Ndaaba1, Assoc. Prof. (Dr) Yoshifumi Harada2 ... International journal of Business Management 1 (1), 46-52, 2016 | | 2016 |
Dr.Yoshifumi HaradaAssociate Professor, UniMAPAdresă de e-mail confirmată pe unimap.edu.my