| Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach A Tewari, S Mathur, S Srivastava, D Gangwar Journal of Retailing and Consumer Services 66, 102938, 2022 | 124 | 2022 |
| Educational Practices during the COVID-19 Viral Outbreak: International Perspectives. I Sahin, M Shelley International Society for Technology, Education, and Science, 2020 | 84 | 2020 |
| Modeling the factors affecting online purchase intention: the mediating effect of consumer’s attitude towards user-generated content S Mathur, A Tewari, A Singh Journal of Marketing Communications 28 (7), 725-744, 2022 | 72 | 2022 |
| A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change A Tewari, R Singh, S Mathur, S Pande The International Journal of Information and Learning Technology 40 (2), 130-147, 2023 | 44 | 2023 |
| The insight of content marketing at social media platforms A Singh, S Mathur Adhyayan: A journal of management sciences 9 (02), 17-21, 2019 | 24 | 2019 |
| Continuance intention of ChatGPT use by students CS Shah, S Mathur, SK Vishnoi International Working Conference on Transfer and Diffusion of IT, 159-175, 2023 | 12 | 2023 |
| Business Management UK Singh, JM Dewan Commonwealth Publishers, 1996 | 6 | 1996 |
| Masters of Rural Markets: Profitably Selling to India’s Rural Consumers M Kapur, VR Ahuja, A Ramachandran, R Chaturvedi, S Mathur, ... Accenture, March, 2013 | 5 | 2013 |
| Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry S Deep, S Vishnoi, R Malhotra, S Mathur, H Yawale, A Kumar, A Singla Engineering, Construction and Architectural Management 32 (2), 1122-1140, 2025 | 4 | 2025 |
| Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure SK Vishnoi, S Mathur, T Bagga, A Singhal, P Rawal, S Sharma, R Yadav International Journal of Data Analysis Techniques and Strategies 16 (2), 162-180, 2024 | 4 | 2024 |
| Examining the impact of argument quality and source credibility on consumers’ behavioral intention toward green cosmetics: The moderating role of perceived innovativeness S Mathur, SK Vishnoi, T Bagga, A Mittal, A Mittal Prabandhan: Indian Journal of Management 17 (3), 26-47, 2024 | 3 | 2024 |
| The perception of teachers on unlocking technology by redesigning education system during and after COVID-19 pandemic lockdown S Mathur, A Singh Educational practices during the COVID-19 viral outbreak: International …, 2020 | 3 | 2020 |
| Is ChatGPT Enhancing Youth’s Learning, Engagement and Satisfaction? CS Shah, S Mathur, SK Vishnoi Journal of Computer Information Systems, 1-16, 2024 | 2 | 2024 |
| An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach S Mathur, A Tewari, S Vishnoi, V Agarwal Journal of International Education in Business 18 (1), 102-126, 2025 | 1 | 2025 |
| Predicting Consumers’ Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach S Mathur, A Tewari, AK Shrivastava, VC Verma, SK Vishnoi, P Sharma Journal of Information & Knowledge Management 24 (01), 2450106, 2025 | | 2025 |
| Influence of ChatGPT in professional communication–moderating role of perceived innovativeness S Mathur, V Anand, D Sharma, SK Vishnoi The International Journal of Information and Learning Technology 42 (1), 107-126, 2025 | | 2025 |
| AR and Online Purchase Intention Towards Eye Glasses AS Prasad, D Sinha, S Goyal, S Mathur 2024 11th International Conference on Reliability, Infocom Technologies and …, 2024 | | 2024 |
| Industry 4.0: enabling technologies, application and challenges of implementation SK Vishnoi, N Virmani, T Bagga, S Mathur, A Bhati International Journal of Productivity and Quality Management 43 (3), 300-319, 2024 | | 2024 |
| COVID-19 PANDEMIC AND INDIAN AVIATION AND TOURISM INDUSTRY: VARIED AND DISASTROUS S Mathur, A Singh, L SMS BUSINESS MANAGEMENT, 128, 2020 | | 2020 |
| Entreprenuership and Innovation: A Case Study Of Paytm DS Mathur International Journal for Research in Engineering Application & Management …, 2019 | | 2019 |
Alok TewariBabu Banarasi Das University, LucknowAdresă de e-mail confirmată pe bbdu.ac.in