| Employee perception of CSR activities: Its antecedents and consequences EM Lee, SY Park, HJ Lee Journal of business research 66 (10), 1716-1724, 2013 | 884 | 2013 |
| Does perceived consumer fit matter in corporate social responsibility issues? EM Lee, SY Park, MI Rapert, CL Newman Journal of business research 65 (11), 1558-1564, 2012 | 385 | 2012 |
| Consumer receptivity to green ads: A test of green claim types and the role of individual consumer characteristics for green ad response EM Tucker, NJ Rifon, EM Lee, BB Reece Green Advertising and the Reluctant Consumer, 4-18, 2016 | 211 | 2016 |
| Congruence between brand personality and self-image, and the mediating roles of satisfaction and consumer-brand relationship on brand loyalty SY Park, EM Lee Asia-Pacific Advances in Consumer Research 6, 39-45, 2005 | 163 | 2005 |
| The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: the important role of the CSR image EM Lee, SJ Yoon Social Responsibility Journal 14 (4), 753-763, 2018 | 63 | 2018 |
| Promoting charitable donation campaigns on social media TO Tugrul, EM Lee The Service Industries Journal 38 (3-4), 149-163, 2018 | 48 | 2018 |
| Social and psychological determinants of value co-creation behavior for South Korean firms: A consumer-centric perspective S Yoon, EM Lee Asia Pacific Journal of Marketing and Logistics 31 (1), 14-36, 2019 | 45 | 2019 |
| The important role of corporate social responsibility capabilities in improving sustainable competitive advantage EM Lee, HJ Lee, JH Pae, SY Park Social Responsibility Journal 12 (4), 642-653, 2016 | 38 | 2016 |
| The effect of the perceived corporate fit on loyalty: The mediating roles of the corporate social responsibility perception EM Lee, SY Park, JH Pae Journal of Global Academy of Marketing 21 (1), 32-44, 2011 | 28 | 2011 |
| The effect of the perceived fit between corporate and CSR activities on corporate credibility and consumer loyalty: the mediating roles of consumer perception of CSR activities EM Lee, SY Park, JH Pae Proceedings of the 2nd world business ethics conference, 2008 | 23 | 2008 |
| The effect of consumers’ innovation perception on internet usage behaviors EM Lee, S Temel, C Uzkurt International Journal of Innovation Science 8 (2), 100-112, 2016 | 12 | 2016 |
| A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response. EM Tucker, NJ Rifon, EM Lee, BB Reece Journal of Advertising 41 (4), 2012 | 12 | 2012 |
| Seeking a better place: Sustainability in the CPG industry MI Rapert, C Newman, SY Park, EM Lee Journal of Global Academy of Marketing Science 20 (2), 199-207, 2010 | 11 | 2010 |
| The effects of country-of-origin image on brand identification and brand attitude: Focused on moderating role of involvement in utilitarian and hedonic product JO Jeon, EM Lee, CS Lee Korea Trade Review 33 (4), 73-101, 2008 | 11 | 2008 |
| Net generation: The growing dominant consumer group in network society SY Park, EM Lee Asia-Pacific Advances in Consumer Research 6, 239-243, 2005 | 11 | 2005 |
| How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study CD Duong, TL Le, EM Lee, K Gadomska-Lila Asia Pacific Journal of Marketing and Logistics 36 (4), 814-836, 2024 | 6 | 2024 |
| Does cause-related marketing (CRM) really work in the case of stigmatized products?: A conceptual framework and implications for CRM campaigns EM Lee Global Business and Finance Review, 2016 | 6 | 2016 |
| 제휴 프로모션에 관한 탐색적 연구 이은미， 박현희， 전중옥 ASIA MARKETING JOURNAL 13 (1), 27-50, 2011 | 5 | 2011 |
| The Influence of Message Frame and Appeal on the Effectiveness of Social Media in Dietary Behavior EM Lee International Journal of Advanced Culture Technology 7 (3), 86-91, 2019 | 4 | 2019 |
| An exploratory study on tie-in promotion EM Lee, HH Park, JO Jeon Asia Marketing Journal 13 (1), 27-50, 2011 | 3 | 2011 |
