| The uninvited brand S Fournier, J Avery Business horizons 54 (3), 193-207, 2011 | 1421 | 2011 |
| Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time J Avery, TJ Steenburgh, J Deighton, M Caravella Journal of marketing 76 (3), 96-111, 2012 | 809 | 2012 |
| The underdog effect: The marketing of disadvantage and determination through brand biography N Paharia, A Keinan, J Avery, JB Schor Journal of Consumer Research 37 (5), 775-790, 2011 | 443 | 2011 |
| Defending the markers of masculinity: Consumer resistance to brand gender-bending J Avery International Journal of Research in Marketing 29 (4), 322-336, 2012 | 262 | 2012 |
| Positioning brands against large competitors to increase sales N Paharia, J Avery, A Keinan Journal of Marketing Research 51 (6), 647-656, 2014 | 160 | 2014 |
| Putting the relationship back into CRM S Fournier, J Avery MIT Sloan management review 52 (3), 63, 2011 | 120 | 2011 |
| Unlock the mysteries of your customer relationships J Avery, S Fournier, J Wittenbraker Harvard business review 92 (7), 72-81, 2014 | 88 | 2014 |
| Hubspot: Inbound marketing and web 2.0 TJ Steenburgh, J Avery, N Dahod HBS Case, 2009 | 69 | 2009 |
| Strong brands, strong relationships S Fournier, M Breazeale, J Avery Routledge, 2015 | 59 | 2015 |
| The strategic use of brand biographies J Avery, N Paharia, A Keinan, JB Schor Research in consumer behavior, 213-229, 2010 | 57 | 2010 |
| Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims SE Heckler, KL Keller, MJ Houston, J Avery Journal of Marketing Communications 20 (3), 176-196, 2014 | 50 | 2014 |
| Saving face by making meaning: The negative effects of consumers' self-serving response to brand extension J Avery Harvard University, 2007 | 31 | 2007 |
| Consumer behavior: human pursuit of happiness in the world of goods J Avery, S Beatty, RV Kozinets, B Mittal, P Raghubir, AG Woodside Open Mentis, 2011 | 27 | 2011 |
| Adding bricks to clicks: The contingencies driving cannibalization and complementarity in multichannel retailing J Avery, TJ Steenburgh, JA Deighton, M Caravella Harvard Business School Working Papers, 2009 | 27 | 2009 |
| Adding bricks to clicks: on the role of physical stores in a world of online shopping J Avery, TJ Steenburgh, J Deighton, M Caravella NIM Marketing Intelligence Review 5 (2), 29, 2013 | 24 | 2013 |
| Predicting consumer tastes with big data at Gap A Israeli, J Avery Harvard Business Review Press (China Case Studies), 2017 | 23 | 2017 |
| Leveraging Crowdsourced Peer-To-Peer Assessments to Enhance the Case Method of Learning. J Avery Journal for Advancement of Marketing Education 22 (1), 2014 | 23 | 2014 |
| Marketing analysis toolkit: Situation analysis TJ Steenburgh, J Avery HBS Case, 2010 | 22 | 2010 |
| Capitalizing on the underdog effect A Keinan, J Avery, N Paharia Harvard Business Review 88 (11), 2010 | 21 | 2010 |
| Contracting for relationships S Fournier, J Avery, A Wojnicki Advances in Consumer Research 32, 342, 2005 | 21 | 2005 |
