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Ansgar Zerfass
Ansgar Zerfass
Alte numeAnsgar Zerfaß
Professor and Chair of Strategic Communication, Leipzig University
Adresă de e-mail confirmată pe uni-leipzig.de - Pagina de pornire
Titlu
Citat de
Citat de
Anul
Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations
A Zerfaß
Springer-Verlag, 2010
9762010
Strategic communication: Defining the field and its contribution to research and practice
A Zerfass, D Verčič, H Nothhaft, KP Werder
Future directions of strategic communication, 159-177, 2020
6652020
Strategic Communication: Opportunities and Challenges of the Research Area 1
D Holtzhausen, A Zerfass
The Routledge handbook of strategic communication, 3-17, 2014
660*2014
Social media communication in organizations: The challenges of balancing openness, strategy, and management
J Macnamara, A Zerfass
International journal of strategic communication 6 (4), 287-308, 2012
6182012
European communication monitor 2007
A Zerfass, A Moreno, R Tench, D Verčič, P Verhoeven
Trends in Communication Management and Public Relations—Results and …, 2007
598*2007
Innovation, communication, and leadership: New developments in strategic communication
A Zerfass, S Huck
International journal of strategic communication 1 (2), 107-122, 2007
3382007
Internal communication and innovation culture: developing a change framework
A Linke, A Zerfass
Journal of Communication Management 15 (4), 332-348, 2011
2572011
Creating business value through corporate communication: A theory-based framework and its practical application
A Zerfass, C Viertmann
Journal of Communication Management 21 (1), 68-81, 2017
2342017
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Á Moreno, C Navarro, R Tench, A Zerfass
Public relations review 41 (2), 242-253, 2015
2212015
Handbuch Unternehmenskommunikation
M Piwinger, A Zerfaß
Springer-Verlag, 2007
2122007
Strategic communication–pillars and perspectives of an alternative paradigm
DR Holtzhausen, A Zerfass
Organisationskommunikation und public relations: Forschungsparadigmen und …, 2013
2052013
Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschöpfung, Integration
A Zerfaß
Handbuch Unternehmenskommunikation, 21-70, 2007
2052007
Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling
A Zerfaß
Handbuch Unternehmenskommunikation: Strategie-Management–Wertschöpfung, 21-79, 2014
2042014
Die neuen Meinungsmacher
A Zerfaß, D Boelter
Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien, Graz 254, 2005
1962005
Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks
A Zerfass, J Hagelstein, R Tench
Journal of Communication Management 24 (4), 377-389, 2020
1882020
Communication excellence: How to develop, manage and lead exceptional communications
R Tench, D Verčič, A Zerfass, Á Moreno, P Verhoeven
Springer, 2017
1802017
Handbuch Unternehmenskommunikation
A Zerfaß, M Piwinger, U Röttger
Springer Fachmedien Wiesbaden GmbH, 2014
1782014
European communication monitor 2015: Creating communication value through listening, messaging and measurement. Results of a survey in 41 countries
A Zerfass, D Verčič
EACD-European Association of Communication Directors, 2015
1682015
How European PR practitioners handle digital and social media
P Verhoeven, R Tench, A Zerfass, A Moreno, D Verčič
Public relations review 38 (1), 162-164, 2012
1632012
Corporate communication revisited: Integrating business strategy and strategic communication
A Zerfass
Public relations research: European and international perspectives and …, 2008
1602008
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