| AI advertising: An overview and guidelines J Ford, V Jain, K Wadhwani, DG Gupta Journal of Business Research 166, 114124, 2023 | 65 | 2023 |
| Luxury Experience and Consumer Behavior - A Literature Review DG Gupta, H Shin, V Jain Marketing Intelligence and Planning, 2022 | 58 | 2022 |
| Use of AI With Ethics and Privacy for Personalized Customer Services DG Gupta, V Jain Artificial intelligence in customer service: Next Frontier for the Global …, 2023 | 14* | 2023 |
| Influence of technology on student’s integrated learning for effective well-being in developing countries DG Gupta, V Jain Re-imagining Educational Futures in Developing Countries: Lessons from …, 2022 | 2 | 2022 |
| Book Review: Consumer Behavior: A Digital Native DG Gupta Journal of Macromarketing 41 (3), 506-508, 2021 | 2 | 2021 |
| Luxury Experience and Consumer Behavior: A Systematic Literature Review and Future Research Agenda: An Abstract DG Gupta, V Jain, H Shin Academy of Marketing Science Annual Conference, 241-242, 2022 | 1 | 2022 |
| Political branding of parties and leaders: A bibliometric clustered analysis of two decades V Jain, DG Gupta, H Sharma International Journal of Market Research, 14707853251321567, 2025 | | 2025 |
| Sustainability and Luxury Consumption: A Systematic Review and Future Research Agenda: An Abstract DG Gupta, V Jain, J Eastman 2024 Academy of Marketing Science - World Marketing Congress, 2024 | | 2024 |
| Digital Consumption Value Scale: Construction, Validation, and Generalization DGG Sanjeev Tripathi, Varsha Jain, Jatin Pandey, John Ford 2024 Academy of Marketing Science® Conference – Annual on Marketing and AI …, 2024 | | 2024 |
| Immersive Technology & Luxury Consumers: A Hybrid Review and Research Agenda DG Gupta, V Jain, K Mehta 2024 AMA Winter Academic Conference 35, 1263-1265, 2024 | | 2024 |
| Receptivity to Personalized Digital Advertisements Scale Development and Validation: An Abstract S Tripathi, V Jain, J Pandey, A Merchant, DG Gupta 2023 Academy of Marketing Science Annual Conference, 71, 2023 | | 2023 |
| Discovering the Phenomena for Goods and Services Consumption in Luxury Wedding for Short-Lived Moments. DG Gupta, V Jain, R Belk 2023 Winter AMA Marketing for Higher Ed SIG Special Session, 2023 | | 2023 |
| Two Decades of Political Advertising (2001-2021)-a Bibliometric Clustered Analysis JB Ford, V Jain, A Dutt, DG Gupta Available at SSRN 4116302, 2022 | | 2022 |
| Influence of Mobile Technology Adoption and Usage on Lives of The Poor In Emerging Markets VJ DG Gupta Marketing to the Poor - Creating Value 1, 164, 2022 | | 2022 |
| Use of AI With Ethics and Privacy for Personalized Customer Services Ms. Damini Goyal Gupta V Jain | | |
Dr. Varsha JainAGK Chair Professor of Marketing, MICA Ahmedabad, IndiaAdresă de e-mail confirmată pe micamail.in