| Customer satisfaction: A meta-analysis of the empirical evidence DM Szymanski, DH Henard Journal of the academy of marketing science 29 (1), 16-35, 2001 | 3918 | 2001 |
| Why some new products are more successful than others DH Henard, DM Szymanski Journal of marketing Research 38 (3), 362-375, 2001 | 2424 | 2001 |
| The effect of sales promotion on post-promotion brand preference: A meta-analysis D DelVecchio, DH Henard, TH Freling Journal of retailing 82 (3), 203-213, 2006 | 480 | 2006 |
| Brand personality appeal: conceptualization and empirical validation TH Freling, JL Crosno, DH Henard Journal of the Academy of Marketing Science 39, 392-406, 2011 | 466 | 2011 |
| Toward a better understanding of crowdfunding, openness and the consequences for innovation MA Stanko, DH Henard Research Policy 46 (4), 784-798, 2017 | 392 | 2017 |
| Reputation for Product Innovation: Its Impact on Consumers* DH Henard, PA Dacin Journal of Product Innovation Management 27 (3), 321-335, 2010 | 347 | 2010 |
| How crowdfunding influences innovation MA Stanko, DH Henard MIT Sloan Management Review 57 (3), 15, 2016 | 159 | 2016 |
| Resource dedication and new product performance: A resource‐based view DH Henard, MA McFadyen Journal of Product Innovation Management 29 (2), 193-204, 2012 | 119 | 2012 |
| The Complementary Roles of Applied and Basic Research: A Knowledge‐Based Perspective* DH Henard, MA McFadyen Journal of Product Innovation Management 22 (6), 503-514, 2005 | 109 | 2005 |
| Making knowledge workers more creative DH Henard, MA McFadyen Research-Technology Management 51 (2), 40-46, 2008 | 104 | 2008 |
| R&D knowledge is power DH Henard, MA McFadyen Research-Technology Management 49 (3), 41-47, 2006 | 101 | 2006 |
| When not to accentuate the positive: Re-examining valence effects in attribute framing TH Freling, LH Vincent, DH Henard Organizational Behavior and Human Decision Processes 124 (2), 95-109, 2014 | 89 | 2014 |
| Negative Publicity: What Companies Need to Know About Public Relations. DH Henard Public Relations Quarterly 47 (4), 2002 | 64 | 2002 |
| Item response theory. DH Henard Meeting of the Southwest Psychological Society, 1998, New Orleans, LA, US …, 2000 | 64 | 2000 |
| All you need is love? Communication insights from pop music’s number-one hits DH Henard, CL Rossetti Journal of Advertising Research 54 (2), 178-191, 2014 | 40 | 2014 |
| Suppressor Variable Effects: Toward Understanding an Elusive Data Dynamic. DH Henard | 18 | 1998 |
| The dynamics of innovation contest experience: An integrated framework from the customer’s perspective S Salgado, A Hemonnet-Goujot, DH Henard, V de Barnier Journal of Business Research 117, 29-43, 2020 | 14 | 2020 |
| Using Spreadsheets To Implement the One-Parameter Item Response Theory (IRT) Model. DH Henard | 9 | 1998 |
| Why Some New Products are More DH Henard, DM Szymanski | 5 | 2001 |
| The multifaceted impact of innovation: Financial and non-financial outcomes DH Henard Texas A&M University, 2000 | 4 | 2000 |
Traci FrelingUniversity of Texas-ArlingtonAdresă de e-mail confirmată pe uta.edu