Shintaro Okazaki

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	Toate	Din 2020
Referințe bibliografice	10247	3870
h-index	51	33
i10-index	89	65

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Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova UniversityAdresă de e-mail confirmată pe villanova.edu
Barbara MuellerSan Diego State UniversityAdresă de e-mail confirmată pe sdsu.edu
Héctor D. MenéndezKing's College LondonAdresă de e-mail confirmată pe kcl.ac.uk
Hairong LiMichigan State UniversityAdresă de e-mail confirmată pe msu.edu
Sandra DiehlAlpen-Adria Universität KlagenfurtAdresă de e-mail confirmată pe aau.at
Kirk PlanggerKing's Business School, King's College LondonAdresă de e-mail confirmată pe kcl.ac.uk
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaAdresă de e-mail confirmată pe aau.at
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTAdresă de e-mail confirmată pe utwente.nl
Martin EisendEuropean University ViadrinaAdresă de e-mail confirmată pe europa-uni.de
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, UniversityAdresă de e-mail confirmată pe missouri.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomAdresă de e-mail confirmată pe kcl.ac.uk
Grabner-Kräuter SonjaKlagenfurt UniversityAdresă de e-mail confirmată pe aau.at
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeAdresă de e-mail confirmată pe babson.edu
Thomas RouletProfessor of Organisational Sociology, Judge Business School/King's College, University of CambridgeAdresă de e-mail confirmată pe jbs.cam.ac.uk

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Shintaro Okazaki

King's College London

Adresă de e-mail confirmată pe kcl.ac.uk - Pagina de pornire

International Marketing Cross-Cultural Advertising New Technology and Marketing Social Marketing


Titlu Sortați după descrierea bibliografică Sortați după an Sortați după titlu	Citat de Citat de	Anul
Social media and international advertising: theoretical challenges and future directions S Okazaki, CR Taylor International marketing review 30 (1), 56-71, 2013	704	2013
Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009	424	2009
What do we know about mobile Internet adopters? A cluster analysis S Okazaki Information & Management 43 (2), 127-141, 2006	398	2006
How do Japanese consumers perceive wireless ads? A multivariate analysis S Okazaki International Journal of Advertising 23 (4), 429-454, 2004	344	2004
Exploring convenience in mobile commerce: Moderating effects of gender S Okazaki, F Mendez Computers in Human Behavior 29 (3), 1234-1242, 2013	333	2013
Perceived ubiquity in mobile services S Okazaki, F Mendez Journal of Interactive marketing 27 (2), 98-111, 2013	318	2013
How mobile advertising works: The role of trust in improving attitudes and recall S Okazaki, A Katsukura, M Nishiyama Journal of advertising research 47 (2), 165-178, 2007	314	2007
Social influence model and electronic word of mouth: PC versus mobile internet S Okazaki International Journal of Advertising 28 (3), 439-472, 2009	296	2009
Cross‐cultural advertising research: where we have been and where we need to go S Okazaki, B Mueller International Marketing Review 24 (5), 499-518, 2007	275	2007
Measuring soft-sell versus hard-sell advertising appeals S Okazaki, B Mueller, CR Taylor Journal of Advertising 39 (2), 5-20, 2010	255	2010
Excitement or sophistication? A preliminary exploration of online brand personality S Okazaki International Marketing Review 23 (3), 279-303, 2006	254	2006
Does gender affect media choice in travel information search? On the use of mobile Internet S Okazaki, M Hirose Tourism Management 30 (6), 794-804, 2009	251	2009
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers S Okazaki, B Mueller, CR Taylor Journal of International Marketing 18 (2), 20-34, 2010	248	2010
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets S Okazaki, CR Taylor Journal of business research 61 (1), 4-12, 2008	248	2008
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Y Liu-Thompkins, S Okazaki, H Li Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022	240	2022
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing S Okazaki, J Alonso Rivas Internet research 12 (5), 380-390, 2002	235	2002
New perspectives on m-commerce research S Okazaki Journal of Electronic Commerce Research 6 (3), 160, 2005	207	2005
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020	189	2020
Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of Advertising Research 52 (1), 102-117, 2012	179	2012
Mobile advertising adoption by multinationals: Senior executives’ initial responses S Okazaki Internet research 15 (2), 160-180, 2005	179	2005

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