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Timo Dietrich
Timo Dietrich
Griffith University
Подтвержден адрес электронной почты в домене griffith.edu.au - Главная страница
Название
Процитировано
Процитировано
Год
Co-design: from expert-to user-driven ideas in public service design
J Trischler, T Dietrich, S Rundle-Thiele
Public Management Review 21 (11), 1595-1619, 2019
3292019
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context
V Lahtinen, T Dietrich, S Rundle-Thiele
Journal of Social Marketing 10 (3), 357-375, 2020
2312020
Using social media to create engagement: A social marketing review
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Social Marketing 9 (2), 204-224, 2019
2022019
Co-designing services with vulnerable consumers
T Dietrich, J Trischler, L Schuster, S Rundle-Thiele
Journal of Service Theory and Practice 27 (3), 663-688, 2017
1892017
A dynamic framework for managing customer engagement on social media
S Shawky, K Kubacki, T Dietrich, S Weaven
Journal of Business Research 121, 567-577, 2020
1722020
Co-designing social marketing programs
T Dietrich, S Rundle-Thiele, L Schuster, J Connor
Journal of Social Marketing 6 (1), 41-61, 2016
962016
Segmentation in social marketing
T Dietrich, S Rundle-Thiele, K Kubacki
Springer Singapore:, 2017
902017
Integrating Theory in Co-design: An Abductive Approach
E Hurley, T Dietrich, S Rundle-Thiele
Australasian Marketing Journal 29 (1), 66-77, 2021
842021
Moderating teen drinking: combining social marketing and education
S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich
Health Education 113 (5), 392-406, 2013
842013
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
822015
Exploring the application of co-design to transformative service research
E Hurley, J Trischler, T Dietrich
Journal of Services Marketing 32 (6), 715-727, 2018
772018
Translating Co-Design from Face-to-Face to Online: An Australian Primary Producer Project Conducted during COVID-19
A Kennedy, C Cosgrave, J Macdonald, K Gunn, T Dietrich, S Brumby
International Journal of Environmental Research and Public Health 18 (8), 4147, 2021
682021
Co-designing with young consumers–reflections, challenges and benefits
J Durl, J Trischler, T Dietrich
Young Consumers 18 (4), 439-455, 2017
632017
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
622015
A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents
E Hurley, T Dietrich, S Rundle-Thiele
BMC Public Health 19, 1-14, 2019
612019
CBE: A framework to guide the application of marketing to behavior change
S Rundle-Thiele, T Dietrich, J Carins
Social Marketing Quarterly 27 (3), 175-194, 2021
582021
Can social media campaigns backfire? Exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
D Arli, T Dietrich
Journal of Promotion Management 23 (6), 834-850, 2017
582017
Virtual reality in social marketing: A process evaluation
T Dietrich, S Rundle-Thiele, K Kubacki, J Durl, MJ Gullo, D Arli, JP Connor
Marketing Intelligence & Planning 37 (7), 806-820, 2019
572019
One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program
T Dietrich, S Rundle‐Thiele, C Leo, J Connor
Journal of School Health 85 (4), 251-259, 2015
492015
Co-Creating a Virtual Alcohol Prevention Simulation with Young People
L Vallentin-Holbech, J Dalgaard Guldager, T Dietrich, S Rundle-Thiele, ...
International Journal of Environmental Research and Public Health 17 (3), 1097, 2020
442020
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