| Research trends of neuromarketing: A bibliometric analysis Ahmed H. Alsharif, Nor Zafir Md. Salleh, Rohaizat Baharun Journal of Theoretical and Applied Information Technology 98 (15), 2948-2962, 2020 | 138* | 2020 |
| Neuromarketing research in the last five years: a bibliometric analysis AH Alsharif, NZ Md Salleh, R Baharun, A Rami Hashem E Cogent Business & Management 8 (1), 1978620, 2021 | 119 | 2021 |
| Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda AH Alsharif, NZM Salleh, M Abdullah, A Khraiwish, A Ashaari Sage Open 13 (1), 21582440231156563, 2023 | 117 | 2023 |
| Bibliometrix analysis of information sharing in social media AF Abbas, A Jusoh, A Mas’ od, AH Alsharif, J Ali Cogent Business & Management 9 (1), 2016556, 2022 | 117 | 2022 |
| Consumer behaviour through neuromarketing approach Ahmed H Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Mohd Effandi Yusoff Journal of Contemporary Issues in Business and Government 27 (3), 344-354, 2021 | 92 | 2021 |
| Neuromarketing: Marketing research in the new millennium Ahmed H Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun Neuroscience Research Notes 4 (3), 27-35, 2021 | 91 | 2021 |
| Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes AH Alsharif, NZM Salleh, R Baharun, AR Hashem E, AA Mansor, J Ali, ... Sustainability 13 (11), 6488, 2021 | 91* | 2021 |
| Neuromarketing: The popularity of the brain-imaging and physiological tools Ahmed H Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun Neuroscience Research Notes 3 (5), 13-22, 2021 | 87 | 2021 |
| Consumer behaviour to be considered in advertising: A systematic analysis and future agenda AH Alsharif, NZM Salleh, SA Al-Zahrani, A Khraiwish Behavioral Sciences 12 (12), 472, 2022 | 83 | 2022 |
| The neural correlates of emotion in decision-making Ahmed H Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun International Journal of Academic Research in Business and Social Sciences …, 2021 | 83* | 2021 |
| To better understand the role of emotional processes in decision-making Ahmed H Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun International Journal of Academic Research in Economics and Management …, 2021 | 74 | 2021 |
| Biomedical Technology in Studying Consumers’ Subconscious Behavior Ahmed H. Alsharif, Nor Zafir Md Salleh, Wan Amira binti Wan Ahmad, Ahmad ... International Journal of Online and Biomedical Engineering 18 (8), 98-114, 2022 | 67 | 2022 |
| A global research trends of neuromarketing: 2015-2020 AH Alsharif, NZM Salleh, R Baharun, H Abuhassna, ARE Hashem Revista de Comunicación 21 (1), 15-32, 2022 | 67* | 2022 |
| Neuromarketing approach: An overview and future research directions Ahmed H. Alsharif, Nor Zafir Md. Salleh, Rohaizat Baharun, Mehdi Safaei Journal of Theoretical and Applied Information Technology 98 (7), 991-1001, 2020 | 63 | 2020 |
| Exploring global trends and future directions in advertising research: A focus on consumer behavior AH Alsharif, NZM Salleh, M Alrawad, A Lutfi Current Psychology, 1-24, 2024 | 61 | 2024 |
| Trends on using the Technology Acceptance Model (TAM) for online learning: A bibliometric and content analysis H Abuhassna, N Yahaya, M Zakaria, NM Zaid, NA Samah, F Awae, ... International Journal of Information and Education Technology 13 (1), 131-142, 2023 | 56 | 2023 |
| Scientometric analysis of scientific literature on neuromarketing tools in advertising L Pilelienė, AH Alsharif, IB Alharbi Baltic Journal of Economic Studies 8 (5), 1-12, 2022 | 50 | 2022 |
| Understanding Online Learning Readiness among University Students: A Bibliometric Analysis. H Abuhassna, F Awae, K Bayoumi, DU Alzitawi, AH Alsharif, N Yahaya Int. J. Interact. Mob. Technol. 16 (13), 81-94, 2022 | 47 | 2022 |
| A Bibliometric Analysis of Neuromarketing: Current Status, Development and Future Directions Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Yahia H. Alsharif ... International Journal of Academic Research in Accounting Finance and …, 2021 | 37* | 2021 |
| Nine Years of Mobile Healthcare Research: A Bibliometric Analysis. J Ali, A Jusoh, N Idris, AF Abbas, AH Alsharif International Journal of Online & Biomedical Engineering 17 (10), 2021 | 35 | 2021 |