| Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness H Li, Y Lei, Q Zhou, H Yuan Journal of Retailing and Consumer Services 75, 103456, 2023 | 76 | 2023 |
| Talking to a bot or a wall? How chatbots vs. human agents affect anticipated communication quality Q Zhou, B Li, L Han, M Jou Computers in Human Behavior 143, 107674, 2023 | 55 | 2023 |
| Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: a moderated serial-mediation model Q Zhou, B Li, H Li, Y Lei Journal of Retailing and Consumer Services 76, 103610, 2024 | 54 | 2024 |
| Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses B Li, S Chen, Q Zhou Journal of Retailing and Consumer Services 72, 103286, 2023 | 41 | 2023 |
| The matching effect of anthropomorphized brand roles and product messaging on product attitude Y He, Q Zhou, S Guo, J Xiong Asia Pacific Journal of Marketing and Logistics 33 (4), 974-993, 2021 | 19 | 2021 |
| From virtual trees to real forests: the impact of gamification affordances on green consumption behaviors in ant forest S Chen, B Li, Q Zhou, H Liu Environmental Communication 18 (5), 525-549, 2024 | 16 | 2024 |
| Employee posts on personal social media: the mediation role of work–life conflict on employee engagement Q Zhou, H Li, B Li Current Psychology 42 (36), 32338-32354, 2023 | 15 | 2023 |
| Fake news land? Exploring the impact of social media affordances on user behavioral responses: A mixed-methods research Q Zhou, B Li, C Scheibenzuber, H Li Computers in Human Behavior 148, 107889, 2023 | 13 | 2023 |
| The impact of skippable advertising on advertising avoidance intention in China S Yin, B Li, Q Zhou Marketing Intelligence & Planning 41 (8), 1121-1137, 2023 | 8 | 2023 |
| Inspired by intertemporal connections: Using AR technology to enhance visitor satisfaction in historical museums YE Tang, Q Zhou Tourism Management 108, 105096, 2025 | 1 | 2025 |
| Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media Y He, Q Zhou, J Canfield, H Yuan Journal of Business Research 183, 114824, 2024 | | 2024 |
| The influence of communicating agent on users’ willingness to interact: A moderated mediation model Q Zhou, B Li Cyberpsychology: Journal of Psychosocial Research on Cyberspace 18 (2), 2024 | | 2024 |
| 基于用户需求链的制造企业服务创新研究 陈昀， 贺远琼， 周琪 管理世界 12, 2018 | | 2018 |
Bin LiTsinghua UniversityПодтвержден адрес электронной почты в домене mails.tsinghua.edu.cn
