| Do ethnocentric consumers really buy local products? H Yildiz, S Heitz-Spahn, L Belaud Journal of Retailing and Consumer Services 43, 139-148, 2018 | 79 | 2018 |
| Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: a behaviorist and long-term perspective J Frisou, H Yildiz Journal of Retailing and Consumer Services 18 (1), 81-91, 2011 | 63 | 2011 |
| Nudge: A relevant communication tool adapted for agile innovation C Dianoux, S Heitz-Spahn, B Siadou-Martin, G Thevenot, H Yildiz Journal of Innovation Economics & Management 28 (1), 7-27, 2019 | 26 | 2019 |
| Permission marketing and commitment: proposal for a theoretical framework applied to e-mail opt-in H Yildiz Recherche et applications en marketing (English edition) 22 (3), 5-26, 2007 | 21 | 2007 |
| Explaining small-retailer patronage through social capital theory H Yildiz, S Heitz-Spahn, L Belaud International Journal of Retail & Distribution Management 45 (6), 641-659, 2017 | 14 | 2017 |
| Internet: un nouvel outil de communication multidimensionnel H Yildiz Serfaty, Viviane (éd). L’Internet en Politique, des Etats-Unis à l’Europe …, 2002 | 14 | 2002 |
| Investigating the factors driving channel choice and retailer choice in an omni-channel environment S Heitz-Spahn, H Yildiz, L Belaud Projectics/Proyéctica/Projectique, 43-60, 2018 | 12 | 2018 |
| Permission et engagement: Proposition d'un cadre théorique appliqué au courriel préaccepté H Yildiz Recherche et Applications en Marketing (French Edition) 22 (3), 5-27, 2007 | 11 | 2007 |
| The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers H Yildiz, S Tahali, E Trichina Journal of Enterprise Information Management 37 (5), 1627-1657, 2024 | 10 | 2024 |
| How to survive social crises? An HR analytics data-driven approach to improve social sustainable operations’ effectiveness C Di Prima, A Kotaskova, H Yildiz, A Ferraris Management Decision 62 (7), 2064-2084, 2024 | 7 | 2024 |
| Le joueur social et connecté: une perspective d’analyse par la théorie de l’engagement comportemental L Belaud, S Heitz-Spahn, H Yildiz Décision Marketing, 77-94, 2016 | 7 | 2016 |
| L’enracinement local des consommateurs est-il un levier de fidélisation efficace J Frisou, H Yildiz Actes des 15èmes Journées de Recherche en Marketing de Bourgogne, 2010 | 7 | 2010 |
| Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy H Yildiz, A Reiter, D Vrontis, JP Mouline Technological Forecasting and Social Change 201, 123205, 2024 | 6 | 2024 |
| Internet des objets I Chouk, Z Mani, C Lapassouse-Madrid, M Vlad, G Bothorel, R Vanheems, ... | 5 | |
| Rational and Emotional Advertising: A bibliometric Analysis (1990-2020) H Elbardai, K Lakhrif, H Yildiz International Journal of Marketing Studies 13 (4), 16-30, 2021 | 4 | 2021 |
| The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries OS Al-Kwifi, AKA Farha, S Obeidat, H Yildiz, ZU Ahmed Industrial Marketing Management 115, 550-563, 2023 | 3 | 2023 |
| How fair is the handling of the claimant customer? a comparison between the e-mail and telephone channels S Tahali, H Yildiz Brand, Label, and Product Intelligence: Second International Conference …, 2022 | 3 | 2022 |
| Ethnocentrism consumer research: A bibliometric analysis overview over 1984–2021 S Tahali, H Yildiz, J Kaswengi Brand, label, and product intelligence: Second international conference …, 2022 | 3 | 2022 |
| Conception de la frontière et comportements des acteurs transfrontaliers R Belkacem, M Boquet, N Dorkel, C Renard-Grandmontagne, ... Projectics/Proyéctica/Projectique 31 (1), 9-38, 2022 | 3 | 2022 |
| Le point de vente physique, entre espace de showrooming et espace d’achat S Heitz-Spahn, L Belaud, H Yildiz Décision Marketing, 27-44, 2018 | 3 | 2018 |
Dr, Jean FrisouChercheur en Sciences Commerciales et Sociales : toutes mes publications en cliquant sur Page dПодтвержден адрес электронной почты в домене sfr.fr
