| Analyzing user sentiment in social media: Implications for online marketing strategy A Micu, AE Micu, M Geru, RC Lixandroiu Psychology & Marketing 34 (12), 1094-1100, 2017 | 161 | 2017 |
| A study on academic staff personality and technology acceptance: The case of communication and collaboration applications CI Maican, AM Cazan, RC Lixandroiu, L Dovleac Computers & Education 128, 113-131, 2019 | 150 | 2019 |
| Interactivia. ro–A study of a gamification framework using zero-cost tools C Maican, R Lixandroiu, C Constantin Computers in Human Behavior 61, 186-197, 2016 | 89 | 2016 |
| An analysis of the impact of personality traits towards augmented reality in online shopping R Lixăndroiu, AM Cazan, CI Maican Symmetry 13 (3), 416, 2021 | 78 | 2021 |
| A system architecture based on open source enterprise content management systems for supporting educational institutions C Maican, R Lixandroiu International Journal of Information Management 36 (2), 207-214, 2016 | 66 | 2016 |
| Impact of the COVID-19 crisis on heavy work investment in Romania AS Tecău, CP Constantin, RC Lixăndroi, IB Chiţu, G Brătucu Amfiteatru Economic 22 (14), 1049-1067, 2020 | 30 | 2020 |
| Always connected@ work. Technostress and well-being with academics C Truța, CI Maican, AM Cazan, RC Lixăndroiu, L Dovleac, MA Maican Computers in Human Behavior 143, 107675, 2023 | 25 | 2023 |
| Unlocking the entrepreneurial state of mind for digital decade: SMEs and digital marketing E Nichifor, RC Lixăndroiu, CI Maican, S Sumedrea, IB Chițu, AS Tecău, ... Electronics 11 (15), 2358, 2022 | 21 | 2022 |
| Factors influencing the behavioural intention to use AI-Generated images in business: A UTAUT2 perspective with moderators CI Maican, S Sumedrea, A Tecau, E Nichifor, IB Chitu, R Lixandroiu, ... Journal of Organizational and End User Computing (JOEUC) 35 (1), 1-32, 2023 | 14 | 2023 |
| Entrepreneurial university: Catalyst for regional sustainable development G Brătucu, RC Lixăndroiu, CP Constantin, AS Tecău, IB Chițu, A Trifan Sustainability 12 (10), 4151, 2020 | 13 | 2020 |
| YouTube channels, subscribers, uploads and views: a multidimensional analysis of the first 1700 channels from july 2022 DA Lupșa-Tătaru, R Lixăndroiu Sustainability 14 (20), 13112, 2022 | 12 | 2022 |
| How can SMEs become more sustainable? Modelling the m-commerce consumer behaviour with contingent free shipping and customer journey’s touchpoints optimisation E Nichifor, RC Lixăndroiu, S Sumedrea, IB Chițu, G Brătucu Sustainability 13 (12), 6845, 2021 | 11 | 2021 |
| How Does Mobile Page Speed Shape in-between Touchpoints in the customer Journey? A research regarding the most trusted retailers in Romania E Nichifor, RC Lixăndroiu, IB Chițu, G Brătucu, A Trifan Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1369 …, 2021 | 11 | 2021 |
| An analysis on choosing a proper ecommerce platform R Lixandroiu, C Maican Risk in Contemporary Economy 2 (1), 54-59, 2015 | 11 | 2015 |
| Eye tracking and an a/b split test for social media marketing optimisation: The connection between the user profile and ad creative components E Nichifor, RC Lixăndroiu, IB Chițu, G Brătucu, S Sumedrea, CI Maican, ... Journal of Theoretical and Applied Electronic Commerce Research 16 (6), 2319 …, 2021 | 10 | 2021 |
| Exploring the factors influencing the use of communication and collaboration applications C Maican, AM Cazan, R Lixandroiu, L Dovleac, MA Maican Journal of Organizational and End User Computing (JOEUC) 33 (4), 94-124, 2021 | 10 | 2021 |
| Personalization in E-commerce using profiles similarity R Lixandroiu, C Maican Bulletin of the Transilvania University of Brasov. Series V: Economic …, 2015 | 6 | 2015 |
| Open-source enterprise content management using workflows: an implementation case-study for higher education institutions C Maican, R Lixandroiu Bulletin of the Transilvania University of Brasov. Series V: Economic …, 2014 | 6 | 2014 |
| A Model of Traceability for Equipments using RFID Tehnologies within an Integrated System R Lixandroiu Informatica Economica 10 (2), 124-128, 2006 | 6 | 2006 |
| Sustainable digital communication in higher education—a checklist for page loading speed optimisation S Sumedrea, CI Maican, IB Chițu, E Nichifor, AS Tecău, RC Lixăndroiu, ... Sustainability 14 (16), 10135, 2022 | 5 | 2022 |
Catalin Ioan MAICANTransilvania University of BrasovПодтвержден адрес электронной почты в домене unitbv.ro