| Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay R Lavoie, K Main, C King, D King Virtual Reality 25 (1), 69-81, 2021 | 209 | 2021 |
| Flow theory: Advancing the two-dimensional conceptualization R Lavoie, K Main, A Stuart-Edwards Motivation and Emotion 46 (1), 38-58, 2022 | 33 | 2022 |
| When losing money and time feels good: the paradoxical role of flow in gambling. RV Lavoie, KJ Main Journal of Gambling Issues 41, 2019 | 31 | 2019 |
| Smartphone use, flow and wellbeing: A case of Jekyll and Hyde R Lavoie, Y Zheng Computers in Human Behavior 138, 107442, 2023 | 26 | 2023 |
| Optimizing product trials by eliciting flow states: the enabling roles of curiosity, openness and information valence R Lavoie, K Main European Journal of Marketing 56 (13), 50-77, 2022 | 17 | 2022 |
| Consumer microflow experiences R Lavoie, K Main Psychology & Marketing 36 (11), 1133-1142, 2019 | 16 | 2019 |
| Employee reactions to preservice tips and compliments R Lavoie, K Main, JA Hoegg, W Guo Journal of Service Research 24 (3), 421-434, 2021 | 15 | 2021 |
| The virtual takeover: the influence of virtual reality on consumption R Lavoie, C King Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2020 | 13 | 2020 |
| An overview of current business analytics programs across US AACSB schools T Hameed, R Lavoie, P Sendall Issues in Information Systems 22 (2), 306-317, 2021 | 5 | 2021 |
| Group flow: A theory of group member interactions in the moment and over time R Lavoie, M Baer, ED Rouse Academy of Management Review, amr. 2021.0458, 2024 | 4 | 2024 |
| The Process of Entering Flow and the Outcomes of Flow in Product Trials R Lavoie | 1 | 2017 |
| What happens when flow ends? How and why your creativity is limited after a flow experience RV Lavoie, KJ Main Current Psychology 43 (41), 32128-32142, 2024 | | 2024 |
| Power to the People: Consumer Influence Tactics in a Retail Setting R Lavoie, K Main, W Guo ACR North American Advances, 2015 | | 2015 |