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María Leticia Santos-Vijande
María Leticia Santos-Vijande
Full Professor of Marketing - CUNEF University (on leave from University of Oviedo)
Подтвержден адрес электронной почты в домене uniovi.es
Название
Процитировано
Процитировано
Год
How organizational learning affects a firm's flexibility, competitive strategy, and performance
ML Santos-Vijande, JÁ López-Sánchez, JA Trespalacios
Journal of business research 65 (8), 1079-1089, 2012
7212012
Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence
ML Santos-Vijande, LI Álvarez-González
Technovation 27 (9), 514-532, 2007
6352007
The effect of market orientation on buyer–seller relationship satisfaction
MJ Sanzo, ML Santos, R Vázquez, LI Álvarez
Industrial Marketing Management 32 (4), 327-345, 2003
5422003
Market orientation, innovation and competitive strategies in industrial firms
R Vázquez, ML Santos, LI Alvarez
Journal of strategic marketing 9 (1), 69-90, 2001
4182001
Organizational learning and market orientation: interface and effects on performance
ML Santos-Vijande, MJ Sanzo-Perez, LI Alvarez-Gonzalez, ...
Industrial marketing management 34 (3), 187-202, 2005
4022005
The brand management system and service firm competitiveness
ML Santos-Vijande, AB del Río-Lanza, L Suárez-Álvarez, AM Díaz-Martín
Journal of Business Research 66 (2), 148-157, 2013
2972013
TQM and firms performance: An EFQM excellence model research based survey
ML Santos-Vijande, LI Alvarez-Gonzalez
International Journal of Business Science & Applied Management (IJBSAM) 2 (2 …, 2007
2662007
The market orientation concept in the private nonprofit organisation domain
LIÁ González, MLS Vijande, RV Casielles
International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 55-67, 2002
2502002
Market orientation and social services in private non‐profit organisations
R Vázquez, LI Álvarez, M Leticia Santos
European Journal of Marketing 36 (9/10), 1022-1046, 2002
2492002
Reasons and constraints to implementing an ISO 22000 food safety management system: Evidence from Spain
C Escanciano, ML Santos-Vijande
Food Control 40, 50-57, 2014
2382014
An assessment of innovativeness in KIBS: Implications on KIBS'co-creation culture, innovation capability, and performance
ML Santos-Vijande, C González-Mieres, JÁ López-Sánchez
Journal of Business & Industrial Marketing 28 (2), 86-102, 2013
1862013
Benefits of the ISO 9000: 1994 system: some considerations to reinforce competitive advantage
L Santos, C Escanciano
International Journal of Quality & Reliability Management 19 (3), 321-344, 2002
1842002
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
ML Santos-Vijande, JÁ López-Sánchez, J Rudd
Journal of the Academy of Marketing Science 44, 350-375, 2016
1742016
Marketing capabilities development in small and medium enterprises: implications for performance.
L Santos-Vijande, M Sanzo-Pérez, JT Gutiérrez, N Rodríguez
Journal of CENTRUM Cathedra: The Business and Economics Research Journal 5 …, 2012
1312012
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
B Gómez-Rico, M., Molina-Collado, A., Santos-Vijande, M.L, & Imhoff
Current Psychology, 2022
113*2022
Organizational learning, innovation, and performance in KIBS
ML Santos-Vijande, JÁ López-Sánchez, C González-Mieres
Journal of Management & Organization 18 (6), 870-904, 2012
1062012
Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020
A Molina-Collado, ML Santos-Vijande, M Gómez-Rico, JM Madera
International Journal of Contemporary Hospitality Management 34 (8), 3029-3064, 2022
1012022
Co-creation with clients of hotel services: the moderating role of top management support
ML Santos-Vijande, JÁ López-Sánchez, P Pascual-Fernandez
Current Issues in Tourism 21 (3), 301-327, 2018
1002018
Key drivers of innovation capability in hotels: implications on performance. International Journal of Hospitality Management, 94, 102825.
102825. Pascual-Fernández, P., Santos-Vijande, M. L., López-Sánchez, J. Á ...
International Journal of Hospitality Management, 94, 102825. 94, 2020
95*2020
Trust as a moderator of the relationship between organizational learning and marketing capabilities: Evidence from Spanish SMEs
MJ Sanzo, ML Santos, N García, JA Trespalacios
International Small Business Journal 30 (6), 700-726, 2012
922012
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