| Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA) TDH Thai, T Wang Computers in Human Behavior 113, 106499, 2020 | 52 | 2020 |
| Approach or avoid? The dualistic effects of envy on social media users’ behavioral intention T Wang, XT Mai, TDH Thai International Journal of Information Management 60, 102374, 2021 | 44 | 2021 |
| Turning social endorsement into brand passion T Wang, TDH Thai, PTM Ly, TP Chi Journal of Business Research 126, 429-439, 2021 | 32 | 2021 |
| The roles of internal marketing and person-organization fit in hospitality employees’ life satisfaction: an integration of work and nonwork domains TDH Thai, TT Nguyen, WK Chen, AD Tang Baltic Journal of Management 18 (2), 173-189, 2023 | 14 | 2023 |
| Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach T Vo-Thanh, M Zaman, TDH Thai, R Hasan, DL Senbeto Annals of Operations Research 333 (2), 1019-1044, 2024 | 13 | 2024 |
| Unveiling the effect of benign and malicious envy toward social media influencers on brand choice T Wang, TDH Thai, RKJ Yeh, C Tamariz Fadic Journal of Research in Interactive Marketing 18 (2), 275-293, 2024 | 10 | 2024 |
| We “like” to value the brand: a mixed-method study TDH Thai, T Wang, TT Nguyen Journal of Product & Brand Management 31 (8), 1265-1284, 2022 | 6 | 2022 |
| Toward a model for the role of product involvement in the effect of mobile advertising features T Wang, RKJ Yeh, TDH Thai | 5 | 2016 |
| Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality N Nguyen, T Dang-Van, T Vo-Thanh, TDH Thai, HV Nguyen Education and Information Technologies, 1-22, 2024 | 1 | 2024 |
| The role of trust in collaborative consumption TP Tran, EL Kennedy, TDH Thai, DL Haytko Journal of Management and Marketing Research 26, 1-25, 2022 | | 2022 |
| The Impact of Value Congruence and Social Interaction between Founder and Backers on Intention to Invest T Wang, SC Bahari, TDH Thai 2021 AMA Summer Academic Conference 32 (Reimagining Marketing), 628-631, 2021 | | 2021 |
| Do Social Endorsements Help or Hurt Brands? TDH Thai, T Wang 2020 AMA Summer Academic Conference 31 (Bridging Gaps: Marketing in an Age …, 2020 | | 2020 |
| Effects of Personal Identity and Self-Construal on Liking and Buying Behavior: The Role of Social Distance and Brand Uniqueness TDH Thai, T Wang 2019 SMA Proceedings, 542-544, 2019 | | 2019 |
| The Impact of Social Endorsement on Joining a Brand’s Social Network: Does “Liking” Lead to Buying? TDH Thai, T Wang 2018 AMA Summer Academic Conference Proceedings 29, DS60-61, 2018 | | 2018 |
| Does Liking Lead to Buying T Wang, TDH Thai European Marketing Academy Annual Conference Proceedings- EMAC 2018, 2018 | | 2018 |
| The Effects of Environmental Stimuli of Online Reference Groups on Referral Intentions T Wang, V Phuong Ha, TDH Thai 2016 SMA Proceedings, 241, 2016 | | 2016 |
| Disentangling the Effects of Disruptive Innovation on Brand Divorce T Wang, TDH Thai 2016 SMA Proceedings, 428, 2016 | | 2016 |
Xuan Tai MaiFPT UniversityПодтвержден адрес электронной почты в домене fe.edu.vn
