Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception F Liu, YH Lee Journal of Retailing and Consumer Services 77, 103685, 2024 | 34 | 2024 |
Using machine learning to learn machines: A cross-cultural study of users’ responses to machine-generated artworks K Xu, F Liu, Y Mou, Y Wu, J Zeng, MS Schäfer Journal of Broadcasting & Electronic Media 64 (4), 566-591, 2020 | 32 | 2020 |
Unveiling behind-the-scenes human interventions and examining source orientation in virtual influencer endorsements F Liu, YH Lee Proceedings of the 2022 ACM International Conference on Interactive Media …, 2022 | 29 | 2022 |
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types F Liu, YH Lee Journal of Product & Brand Management 33 (2), 287-299, 2024 | 22 | 2024 |
Smart speakers require smart management: Two routes from user gratifications to privacy settings K Xu, S Chan-Olmsted, F Liu International Journal of Communication 16, 23, 2022 | 17 | 2022 |
My tutor is an AI: the effects of involvement and tutor type on perceived quality, perceived credibility, and use intention M Chen, F Liu, YH Lee Artificial Intelligence in HCI. HCII 2022, Lecture Notes in Computer Science …, 2022 | 16 | 2022 |
Hanging out with my pandemic pal: contextualizing motivations of anthropomorphizing voice assistants during COVID-19 F Liu Journal of Promotion Management 29 (5), 676-704, 2023 | 9 | 2023 |
When citizens support AI policies: the moderating roles of AI efficacy on AI news, discussion, and literacy F Liu, H Makady, S Nah, J McNealy Journal of Information Technology & Politics 21 (4), 493-509, 2024 | 7 | 2024 |
The status of human-machine communication research: A decade of publication trends across top-ranking journals H Makady, F Liu Human-Computer Interaction. Theoretical Approaches and Design Methods. HCII …, 2022 | 6 | 2022 |
Fostering parasocial relationships with virtual influencers in the uncanny valley: anthropomorphism, autonomy, and a multigroup comparison F Liu, R Wang Journal of Business Research 186, 115024, 2025 | 3 | 2025 |
From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers L You, F Liu* Technological Forecasting and Social Change 207, 123650, 2024 | 2 | 2024 |
What did you hear and what did you see? Understanding the transparency of facial recognition and speech recognition systems during human–robot interaction K Xu, X Chen, F Liu, L Huang New Media & Society, 14614448241256899, 2024 | 2 | 2024 |
When Trust in AI Mediates: AI News Use, Public Discussion, and Civic Participation S Nah, F Liu, C Shao, E Romanova, G Nam International Journal of Public Opinion Research 36 (2), edae019, 2024 | | 2024 |
Being There with My Virtual Gang! Exploring Consumer Responses to Virtual Influencers and Their Co-Influencers Amidst the Blend of Reality and Virtuality F Liu OSF, 2024 | | 2024 |
The Media Are Social Actors paradigm and beyond: theory, evidence, and future research K Xu, F Liu, X Chen, M Lombard Research Handbook on Artificial Intelligence and Communication, 337-353, 2023 | | 2023 |
Falling in love with robots: The three-stage model of source orientation and social interaction with virtual influencers F Liu Proceedings of the 18th Conference of the International Society for Presence …, 2020 | | 2020 |
Managing A Crisis on Facebook: How Communication of Emotion Influences Public Relations F Liu University of Florida, 2019 | | 2019 |