| Online sentiment analysis in marketing research: a review M Rambocas, BG Pacheco Journal of Research in Interactive Marketing 12 (2), 146-163, 2018 | 204 | 2018 |
| Brand equity and customer behavioral intentions: a mediated moderated model M Rambocas, VM Kirpalani, E Simms International Journal of Bank Marketing 36 (1), 19-40, 2018 | 178 | 2018 |
| Marketing research: The role of sentiment analysis M Rambocas, J Gama FEP Working Papers, 2013 | 165 | 2013 |
| Aligning corporate social responsibility with green economy development pathways in developing countries KU Shah, S Arjoon, M Rambocas Sustainable Development 24 (4), 237-253, 2016 | 94 | 2016 |
| Building brand equity in retail banks: the case of Trinidad and Tobago M Rambocas, V M. Kirpalani, E Simms International Journal of Bank Marketing 32 (4), 300-320, 2014 | 69 | 2014 |
| Using diffusion of innovation theory to model customer loyalty for Internet banking: A TT millennial perspective M Rambocas, S Arjoon International Journal of Business and Commerce 1 (8), 1-14, 2012 | 69 | 2012 |
| The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago M Rambocas, AX Ramsubhag Journal of Global Marketing 31 (1), 42-55, 2018 | 59 | 2018 |
| Ethics and customer loyalty: some insights into online retailing services S Arjoon, M Rambocas International Journal of Business and Social Science 2 (14), 2011 | 44 | 2011 |
| Direct or indirect channel structures. Evaluating the impact of channel governance structure on export performance M Rambocas, R Meneses, C Monteiro, PQ Brito International Business Review 24 (1), 124-132, 2015 | 38 | 2015 |
| Teaching Business Management to Engineers: The Impact of Interactive Lectures M Rambocas, MKS Sastry IEEE Transactions on Education, DOI 10.1109/TE.2016.2637327, 2017 | 36 | 2017 |
| Brand equity in Caribbean financial services: the moderating role of service providers M Rambocas, S Arjoon International Journal of Bank Marketing 38 (3), 642-670, 2020 | 27 | 2020 |
| The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago M Rambocas, JM Mahabir Journal of Fashion Marketing and Management: An International Journal 25 (4 …, 2021 | 19 | 2021 |
| The role of sentiment analysis M Rambocas, J Gama FEP Work. Pap 489, 17-18, 2013 | 15 | 2013 |
| Evaluating the impact of customer demographical characteristics on relationship outcomes T Fernandes, J Proença, M Rambocas CREATING GLOBAL COMPETITIVE ECONOMIES: 2020 VISION PLANNING & IMPLEMENTATION …, 2013 | 15 | 2013 |
| Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago M Rambocas, SS Narsingh International Journal of Bank Marketing 40 (4), 701-723, 2022 | 14 | 2022 |
| MarketingResearch: TheRoleof SentimentAnalysis M Rambocas, J Gama The 5th SNA-KDD Workshop 11, 489, 0 | 6 | |
| Assessing the impact of mystery client traits on service evaluation PQ Brito, M Rambocas Journal of Services Marketing 30 (4), 411-426, 2016 | 4 | 2016 |
| Exploring the relationship between humility and the virtues: toward improving the effectiveness of ethics education S Arjoon, M Rambocas International Journal of Ethics Education 4 (2), 125-145, 2019 | 3 | 2019 |
| Evaluating the effectiveness of the MacIntyrean philosophical approach in delivering a professional ethics course S Arjoon, M Rambocas International Journal of Ethics Education 3, 135-156, 2018 | 3 | 2018 |
| Using the student learning portfolio in the teaching of Professional Ethics: A virtue-centred/principles-based approach S Arjoon, M Rambocas The Caribbean Teaching Scholar 2 (1), 2012 | 3 | 2012 |
Joao GamaProfessor, Faculty of Economics, University of Porto, and INESC TECПодтвержден адрес электронной почты в домене fep.up.pt