| Application of AI technology in modern digital marketing environment K Nair, R Gupta World Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 163 | 2021 |
| MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategy SU Rehman, H Elrehail, K Nair, A Bhatti, AM Taamneh European Journal of Management and Business Economics 32 (1), 2023 | 131 | 2023 |
| Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda SB Ruchi Gupta,Kiran Nair, Mahima Mishra, Blend Ibrahim International Journal of Information Management Data Insights, 2024 | 110 | 2024 |
| Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers R Gupta, K Nair, L Radhakrishnan International Journal of Social Economics 48 (12), 1794-1809, 2021 | 84 | 2021 |
| Overcoming today’s digital talent gap in organizations worldwide K Nair Development and Learning in Organizations: An International Journal 33 (6 …, 2019 | 67 | 2019 |
| The State of Research in Green Marketing: A Bibliometric Review from 2005 to 2022 S Bhardwaj, K Nair, MU Tariq, A Ahmad, A Chitnis Sustainability 15 (4), 2988, 2023 | 53* | 2023 |
| The beginning of ChatGPT - A systematic and bibliometric review of the literature H Baber, K Nair, R Gupta, K Gurjar Information and Learning Sciences, 2023 | 49 | 2023 |
| Impact of e-commerce on global business and opportunities–a conceptual study K Nair International Journal of Advanced Engineering and Management Research, 2017 | 43 | 2017 |
| Impact of blockchain on financial technology innovation in the banking, financial services and insurance (BFSI) sector R Khatwani, M Mishra, M Bedarkar, K Nair, J Mistry Journal of Statistics Applications and Probability 12 (1), 181-189, 2023 | 35 | 2023 |
| Celebrity endorsement on Instagram: impact on purchase intention R Gupta, KS Nair Academy of Strategic Management Journal 20, 1-11, 2021 | 21 | 2021 |
| Overcoming barriers in automotive SMEs to attain international competitiveness: an ISM approach modelling M Mishra, A Chaubey, R Khatwani, K Nair Journal of Business & Industrial Marketing 38 (12), 2713-2730, 2023 | 20 | 2023 |
| A conceptual model for promotion on digital platforms R Gupta, K Nair Academy of Entrepreneurship Journal 27 (2), 1-23, 2021 | 18 | 2021 |
| Role of eWOM in customer buying decision-making process: A conceptual study KS Nair, LC Radhakrishnan International Journal on Emerging Technologies 10 (4), 71-75, 2019 | 18 | 2019 |
| Time for sustainable marketing to build a green conscience in consumers: Evidence from a hybrid review KN Mahima Yadav ,Ruchi Gupta Journal of Cleaner Production 443 (141188), 2024 | 17 | 2024 |
| Ai-enabled chatbot to drive marketing automation for financial services K Nair, S Anagreh, A Sunil, R Gupta Journal of Management Information and Decision Sciences 24, 1-17, 2021 | 16 | 2021 |
| Try-on with AR: impact on sensory brand experience and intention to use the mobile app R Gupta, KS Nair J. Manage. Inf. Decision Sci 24, 1-16, 2021 | 15 | 2021 |
| Marketing opportunities and export competitiveness of Indian spices: An econometric analysis A Sunil, K Nair The International Institute for Science, Technology and Education, 2018 | 15 | 2018 |
| Navigating the interplay between innovation orientation, dynamic capabilities, and digital supply chain optimization: empirical insights from SMEs KNAGAG Haitham Alzoubi, Muhammad Alshurideh, Mounir El Khatib, Mohamed ... Uncertain Supply Chain Management 12, 2024 | 13 | 2024 |
| Investigating the factors affecting e-procurement adoption in supply chain performance: An empirical study on Malaysia manufacturing industry KN Khai Loon Leea, Agnessia Jeba Amina , Haitham M. Alzoubib, Muhammad ... Uncertain Supply Chain Management 12 (1), 2024 | 13 | 2024 |
| GOING GREEN AND CSR: AN EVIDENCE FROM INDIAN COMPANIES'BEST PRACTICES A Sunil, KS Nair Academy of Strategic Management Journal 20, 1-12, 2021 | 13 | 2021 |
Prof. Ruchi GuptaProfessor of Marketing, Shaheed Bhagat Singh College, University of Delhi, IndiaПодтвержден адрес электронной почты в домене sbs.du.ac.in