| Motives for Instagram use and topics of interest among young adults YT Huang, SF Su Future internet 10 (8), 77, 2018 | 364 | 2018 |
| Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention N Yu, YT Huang Computers in Human Behavior 126, 106991, 2022 | 108 | 2022 |
| The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers YT Huang Computers in Human Behavior 82, 1-15, 2018 | 69 | 2018 |
| Important factors affecting user experience design and satisfaction of a mobile health app—a case study of daily yoga app N Yu, YT Huang International Journal of Environmental Research and Public Health 17 (19), 6967, 2020 | 59 | 2020 |
| Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players AD Gong, YT Huang Computers in Human Behavior 143, 107681, 2023 | 38 | 2023 |
| An annales school-based serious game creation framework for taiwanese indigenous cultural heritage CH Huang, YT Huang Journal on Computing and Cultural Heritage (JOCCH) 6 (2), 1-31, 2013 | 34 | 2013 |
| The Application of DEMATEL‐ANP in Livestream E‐Commerce Based on the Research of Consumers’ Shopping Motivation H Cheng, YT Huang, J Huang Scientific Programming 2022 (1), 4487621, 2022 | 21 | 2022 |
| Participatory design to enhance ICT learning and community attachment: A case study in rural Taiwan YT Huang Future Internet 7 (1), 50-66, 2015 | 16 | 2015 |
| When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality … AD Gong, YT Huang Frontiers in Communication 7, 931185, 2022 | 11 | 2022 |
| A New Approach to Achieve e-Inclusion with ICT Education in Rural Taiwan CH Huang, YT Huang Education and Management: International Symposium, ISAEBD 2011, Dalian …, 2011 | 5 | 2011 |
| How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention YT Huang, N Yu, CY Chen Frontiers in Psychology 13, 973144, 2022 | 2 | 2022 |
| Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions AD Gong, YT Huang, K Liu, K Sugiura Mobile Media & Communication 13 (1), 47-68, 2025 | 1 | 2025 |
| “Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items YT Huang, AD Gong Journal of Theoretical and Applied Electronic Commerce Research 19 (3), 1682 …, 2024 | 1 | 2024 |
| Benefits of Give Circle: Exploring the impact of collaborative redistribution platforms on user willingness to donate to charity and tendency towards consumer minimalism YT Huang, CY Lin, TH Wang Computers in Human Behavior Reports 14, 100421, 2024 | 1 | 2024 |
| The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories YT Huang, AD Gong Human Behavior and Emerging Technologies 2024 (1), 3706590, 2024 | 1 | 2024 |
| A New Approach to Multiple Criteria Decision-Making Using the Dice Similarity Measure under Fermatean Fuzzy Environments YT Huang, WH Lee, JH Tsai Journal of Internet Technology 24 (4), 849-860, 2023 | 1 | 2023 |
| Facebook 中觀光飯店個人化廣告對消費者的廣告效果分析 黃儀婷， 黃旭崙 傳承與創新-文化混血的設計創意, 419-429, 2016 | 1 | 2016 |
| Too vulnerable to resist: Problematic use of dating apps associated with social appearance anxiety, social interaction anxiety, and rejection sensitivity YT Huang, AD Gong Computers in Human Behavior 165, 108566, 2025 | | 2025 |
| Effect of integrating gamified teaching activities on learning emotions of design students with different learning styles YT Huang, TH Wang Interactive Learning Environments, 1-21, 2024 | | 2024 |
| Measuring Pedestrian Perceptions of Digital billboard Advertising N Chalernsing, YT Huang 2023 IEEE 12th Global Conference on Consumer Electronics (GCCE), 191-192, 2023 | | 2023 |
