| CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting G Dash, J Paul Technological Forecasting and Social Change 173, 121092, 2021 | 1657 | 2021 |
| Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention G Dash, K Kiefer, J Paul Journal of Business Research 122, 608-620, 2021 | 707 | 2021 |
| Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context B Kaur, VP Gangwar, G Dash Sustainability 14 (10), 6107, 2022 | 140 | 2022 |
| Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19 G Dash, D Chakraborty Sustainability 13 (12), 6735, 2021 | 130 | 2021 |
| Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement D Chakraborty, A Siddiqui, M Siddiqui, NP Rana, G Dash Journal of Retailing and Consumer Services 66, 102946, 2022 | 116 | 2022 |
| Environmentally concerned consumer behavior: evidence from consumers in Rajasthan P Kautish, G Dash Journal of Modelling in Management 12 (4), 712-738, 2017 | 106 | 2017 |
| Watching is valuable: Consumer views–Content consumption on OTT platforms D Chakraborty, M Siddiqui, A Siddiqui, J Paul, G Dash, F Dal Mas Journal of Retailing and Consumer Services 70, 103148, 2023 | 82 | 2023 |
| Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA N Dogra, M Adil, M Sadiq, G Dash, J Paul Journal of Retailing and Consumer Services 72, 103281, 2023 | 52 | 2023 |
| Using the Consumption Values to investigate consumer purchase intentions towards Natural Food Products D Chakraborty, G Dash British Food Journal 125 (2), 551-569, 2023 | 48 | 2023 |
| The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way G Dash, K Sharma, N Yadav Journal of Retailing and Consumer Services 71, 103219, 2023 | 45 | 2023 |
| Transition to e-learning: By choice or by force–A cross-cultural and trans-national assessment G Dash, D Chakraborty Prabandhan: Indian Journal of Management 14 (3), 8-23, 2021 | 39 | 2021 |
| Sustainable marketing and the role of social media: an experimental study using natural language processing (NLP) G Dash, C Sharma, S Sharma Sustainability 15 (6), 5443, 2023 | 38 | 2023 |
| DETERMINANTS OF LIFE INSURANCE DEMAND: EVIDENCES FROM INDIA G Dash Asia Pacific Journal of Advanced Business and Social Studies 4 (2), 2018 | 37 | 2018 |
| Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory S Shahid, M Adil, M Sadiq, G Dash Journal of Retailing and Consumer Services 76, 103607, 2024 | 28 | 2024 |
| The Subtle Art of Effecting a Four-day Workweek to Drive Performance D Chakraborty, SB Bhatnagar, W Biswas, G Dash Management and Labour Studies, 0258042X221082893, 2022 | 25 | 2022 |
| Marching toward “heart work”: Connecting in new ways to thrive amidst COVID‐19 crisis D Chakraborty, W Biswas, G Dash Conflict Resolution Quarterly 39 (1), 7-27, 2021 | 21 | 2021 |
| COVID-19 and E-Learning Adoption in Higher Education: A Multi-Group Analysis and Recommendation G Dash, S Akmal, P Mehta, D Chakraborty Sustainability (SSCI Q2) IF:3.9, Citescore:5 14 (14), 8799, 2022 | 18 | 2022 |
| ‘The New Normal’and the Strategies of Marketers to Attract Consumers D Chakraborty, G Dash Indian Journal of Marketing 52 (1), 58-62, 2022 | 18 | 2022 |
| Why should one invest in a life insurance product? An empirical study G Dash, T Sood Researchers World 4 (1), 36-45, 2013 | 15 | 2013 |
| Strategic marketing management and tactics in the service industry T Sood Igi Global, 2017 | 14 | 2017 |
Dr. Pradeep KautishProfessor of Marketing | Institute of Management | Nirma University | Ahmedabad | Gujarat | India |Подтвержден адрес электронной почты в домене nirmauni.ac.in