| Metaverse customer journeys in tourism: building viable virtual worlds L Zhong, Z Xu, AM Morrison, Y Li, M Zhu Tourism Review, 2023 | 17 | 2023 |
| Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China L Zhong, J Liu, AM Morrison, Y Dong, M Zhu, L Li International Journal of Contemporary Hospitality Management 35 (4), 1539-1561, 2023 | 14 | 2023 |
| Examining the role of generativity on tourists’ environmentally responsible behavior: an inter-generational comparison G Wang, Y Yao, L Ren, S Zhang, M Zhu Journal of Hospitality and Tourism Management 57, 303-314, 2023 | 11 | 2023 |
| Who wears Hanfu clothing when they travel? Experience-based cultural tourism market segmentation–the case of Xi'an, China L Zhong, L Yang, AM Morrison, M Zhu, H Nguyen, W Lang Current Issues in Tourism 27 (5), 805-818, 2024 | 10 | 2024 |
| Research progress and development of technology in tourism research: a bibliometric analysis L Zhong, M Zhu, S Sun, R Law Journal of Smart Tourism 1 (2), 3-12, 2021 | 6 | 2021 |
| What motivates international tourists’ positive word-of-mouth? The effect of individualist and collectivist cultural orientations L Zhong, M Zhu, X Li, AM Morrison, MA Camilleri Tourism Review, 2024 | 2 | 2024 |
| Mark camilleri L Zhong, M Zhu, X Li | 1 | |
| Play alone or play together? A comparative study of single-and multi-person interactions in virtual tourism L Zhong, M Zhu, M Li, AM Morrison, L Yang Journal of Hospitality and Tourism Technology, 2024 | | 2024 |
| Reconstructing tourism development in China: The role of the internet industry L Zhong, M Zhu Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning …, 0 | | |
