Effects of a technological-organizational-environmental factor on the adoption of the mobile payment system GY KWABENA, Q MEI, TH GHUMRO, W LI, D ERUSALKINA The Journal of Asian Finance, Economics and Business 8 (2), 329-338, 2021 | 45 | 2021 |
The mediating role of brand attitude for purchase intention: empirical evidence from fast food industry in Pakistan I Junejo, JM Sohu, A Aijaz, TH Ghumro, SH Shaikh, AD Seelro Etikonomi 21 (1), 103-112, 2022 | 28 | 2022 |
Shifting paradigms: The examination of adolescent influence in Pakistani family consumer choices N Nisar, TH Ghumro, AR Abbass Journal of Management Info 11 (1), 1-16, 2024 | 1 | 2024 |
Fostering Alumni Engagement: Strategy to Financially Sustain Public Higher Education Institutions in Pakistan in Times of Economic Turmoil N Nisar, TH Ghumro, AR Abbas Annals of Human and Social Sciences 4 (3), 573-586, 2023 | 1 | 2023 |
Does Facebook Advertisement Matter to Entice Customers’ Responses? An Integrated Technology Acceptance Model CJ Ng, YN Goh, N Nisar, TH Ghumro, CN Lim | 1 | 2023 |
The Study of Marketing Analysis and Sales Development of Powdered Milk T Hussain, M Siddiqui Advance Social Science Archive Journal (ISSN Online: 3006-2500) 3 (1), 205–226, 2025 | | 2025 |
Integration of Industry 5.0 and Eco-Innovation for Sustainable Manufacturing: The Role of Human-Robot Collaboration in Enhancing SMEs Performance JM Sohu, SMM Shah, Q Makhdoom, JA Qureshi, I Junejo, TH Ghumro Examining Green Human Resources Management and Nascent Entrepreneurship, 447-472, 2025 | | 2025 |
Grades and Glory: A Qualitative Investigation into Business Program’s Academic Success at Public Sector University N Nisar, TH Ghumro, PN Pathan Pakistan Social Sciences Review 8 (1), 102-116, 2024 | | 2024 |