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Naser Pourazad
Naser Pourazad
Senior Lecturer in Marketing, Flinders University
Подтвержден адрес электронной почты в домене flinders.edu.au - Главная страница
Название
Процитировано
Процитировано
Год
Marketing research on Mobile apps: Past, present and future
L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan
Journal of the Academy of Marketing Science, 1-31, 2022
2052022
The rules of engagement: How to motivate consumers to engage with branded mobile apps
L Stocchi, N Michaelidou, N Pourazad, M Micevski
Journal of Marketing Management 34 (13-14), 1196-1226, 2018
842018
The power of brand passion in sports apparel brands
N Pourazad, L Stocchi, V Pare
Journal of Product & Brand Management 29 (5), 547-568, 2020
802020
Factors affecting employees' readiness for knowledge management
A Shirazi, S Mortazavi, N Pourazad
European Journal of Economics, Finance and Administrative Sciences 7, 2011
672011
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
N Pourazad, L Stocchi, V Pare
Australasian marketing journal 27 (4), 249-260, 2019
592019
The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences
V Pare, N Pourazad
Asia Pacific Journal of Marketing and Logistics 29 (5), 1160-1177, 2017
332017
Investigating country image influences after a product-harm crisis
RC Crouch, VN Lu, N Pourazad, C Ke
European Journal of Marketing 55 (3), 894-924, 2021
242021
A comparison of social media influencers’ KPI patterns across platforms: Exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
N Pourazad, L Stocchi, S Narsey
Journal of Advertising Research 63 (2), 139-159, 2023
232023
Identification of two decision‐making paths underpinning the continued use of branded apps
L Stocchi, N Pourazad, N Michaelidou
Psychology & Marketing 37, 1362–1377, 2020
232020
Conceptualising the Behavioural Effects of Brand Passion among Fast Fashion Young Customers
N Pourazad, V Pare
Sydney International Business Research Conference, 2015
152015
Emotional Brand Attachment: Antecedents and Consequences for Luxury Brands
N Pourazad, V Pare
Australian and New Zealand Academy of Management (ANZAM) Conference, 2014
152014
Behavioural Consequence of Brand Passion: A Conceptual Model
N Pourazad, V Pare
Australian Academy of Business and Economics Review 1 (1), 35-49, 2015
72015
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love
N Pourazad, L Stocchi, N Michaelidou, V Pare
Journal of Strategic Marketing 32 (4), 422-446, 2024
62024
An examination and theorisation of consumer-brand relationship and its link to customer-based brand equity
N Pourazad
Flinders University, College of Business, Government and Law., 2018
52018
Brand Passion: What Would Customers Do for their Favourite Brands
N Pourazad, V Pare, A Saniee
Melbourne International Business and Social Science Research Conference, 2015
42015
Investigating the impact of social media marketing activities on Adelaide festival’s brand relationship quality
N Pourazad, V Pare
Sydney International Business Research Conference, 2015
42015
Deconstructing Brand Concepts
V Pare, N Pourazad, C Jevons
Australian & New Zealand Marketing Academy (ANZMAC) Conference, 2015
12015
Emotional Brand Attachment
MN Pourazad, V Pare
28TH AUSTRALIAN AND NEW ZEALAND ACADEMY OF MANAGEMENT (ANZAM) CONFERENCE …, 2014
12014
Determinants of consuming functional fermented foods: An integrated structural model approach
M Vahabzadeh, K Esfandiar, N Pourazad
Journal of International Food & Agribusiness Marketing, 1-31, 2024
2024
The mirror effect in online survey data: Evidence and implications for marketing theory and strategy
L Stocchi, S Bellman, N Pourazad, N Michaelidou, M Wright
Psychology & Marketing, 2024
2024
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Статьи 1–20