| Affect versus cognition in the chain from perceived quality to customer loyalty: The roles of product beliefs and experience B Frank, B Herbas Torrico, T Enkawa, SJ Schvaneveldt Journal of Retailing 90 (4), 567-586, 2014 | 159 | 2014 |
| Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types B Frank Journal of Cleaner Production 285, 125242, 2021 | 147 | 2021 |
| Translating green strategic intent into green process innovation performance: The role of green intellectual capital J Jirakraisiri, Y Badir, B Frank Journal of Intellectual Capital 22 (7), 43-67, 2021 | 145 | 2021 |
| Employee-level open innovation in emerging markets: Linking internal, external, and managerial resources YF Badir, B Frank, M Bogers Journal of the Academy of Marketing Science 48 (5), 891–913, 2020 | 123 | 2020 |
| How do the success factors driving repurchase intent differ between male and female customers? B Frank, T Enkawa, SJ Schvaneveldt Journal of the Academy of Marketing Science 42, 171-185, 2014 | 109 | 2014 |
| The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values B Frank, T Enkawa, SJ Schvaneveldt Journal of Economic Psychology 51, 261-278, 2015 | 98 | 2015 |
| Antecedents and consequences of innate willingness to pay for innovations: Understanding motivations and consumer preferences of prospective early adopters B Frank, T Enkawa, SJ Schvaneveldt, B Herbas Torrico Technological Forecasting and Social Change 99, 252-266, 2015 | 75 | 2015 |
| Consumers' switching to disruptive technology products: The roles of comparative economic value and technology type A Kamolsook, YF Badir, B Frank Technological Forecasting and Social Change 140, 328-340, 2019 | 69 | 2019 |
| Understanding consumer reactions to product contamination risks after national disasters: The roles of knowledge, experience, and information sources B Frank, SJ Schvaneveldt Journal of Retailing and Consumer Services 28, 199-208, 2016 | 68 | 2016 |
| Economic influences on perceived value, quality expectations and customer satisfaction B Frank, T Enkawa International Journal of Consumer Studies 33 (1), 72-82, 2009 | 68 | 2009 |
| The formation of consumer attitudes and intentions towards fast food restaurants: How do teenagers differ from adults? B Frank Managing Service Quality 22 (3), 260-282, 2012 | 57 | 2012 |
| The AI-extended consumer: Technology, consumer, and country differences in the formation of demand for AI-empowered consumer products B Frank, B Herbas Torrico, SJ Schvaneveldt Technological Forecasting and Social Change 172, 121018, 2021 | 55 | 2021 |
| Economic drivers of dwelling satisfaction B Frank, T Enkawa International Journal of Housing Markets and Analysis 2 (1), 6-20, 2009 | 53 | 2009 |
| Corporate social responsibility in Bolivia: meanings and consequences B Herbas Torrico, B Frank, C Arandia Tavera International Journal of Corporate Social Responsibility 3, 1-13, 2018 | 51 | 2018 |
| Consumer desire for personalisation of products and services: Cultural antecedents and consequences for customer evaluations B Herbas Torrico, B Frank Total Quality Management & Business Excellence 30 (3-4), 355-369, 2019 | 39 | 2019 |
| An extended source attractiveness model: The advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation B Frank, S Mitsumoto European Sport Management Quarterly 23 (4), 1091-1114, 2023 | 36 | 2023 |
| What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan B Frank, G Abulaiti, T Enkawa Marketing Letters 23, 683-700, 2012 | 36 | 2012 |
| How economic growth affects customer satisfaction B Frank, T Enkawa Asia Pacific Management Review 13 (2), 531-544, 2008 | 34 | 2008 |
| How do Asia's two most important consumer markets differ? Japanese–Chinese differences in customer satisfaction and its formation B Frank, G Abulaiti, B Herbas Torrico, T Enkawa Journal of Business Research 66 (12), 2397-2405, 2013 | 32 | 2013 |
| Self‐preservation vs. collective resilience as consumer responses to national disasters: A study on radioactive product contamination B Frank, SJ Schvaneveldt Journal of Contingencies and Crisis Management 22 (4), 197-208, 2014 | 28 | 2014 |
