| Building company reputation and brand equity through CSR: The mediating role of trust M Fatma, Z Rahman, I Khan International Journal of Bank Marketing 33 (6), 2015 | 357 | 2015 |
| The role of customer brand engagement and brand experience in online banking I Khan, Z Rahman, M Fatma International Journal of Bank Marketing 37, 2016 | 338 | 2016 |
| Brand engagement and experience in online services I Khan, LD Hollebeek, M Fatma, JU Islam, Z Rahman Journal of Services Marketing 34 (2), 163-175, 2020 | 244 | 2020 |
| The CSR's influence on customer responses in Indian banking sector M Fatma, Z Rahman Journal of Retailing and Consumer Services, 2016 | 222 | 2016 |
| Customer experience and commitment in retailing: does customer age matter? I Khan, LD Hollebeek, M Fatma, JU Islam, I Riivits-Arkonsuo Journal of Retailing and Consumer Services 57, 102219, 2020 | 220 | 2020 |
| Antecedents and outcomes of brand experience: An empirical study I Khan, M Fatma Journal of Brand Management 24, 439-452, 2017 | 210 | 2017 |
| Consumer Perspective on CSR Literature Review and Future Research Agenda M Fatma, Z Rahman Management Research Review 38 (2), 195-216, 2015 | 205 | 2015 |
| Multi-item stakeholder based scale to measure CSR in the banking industry M Fatma, Z Rahman, I Khan International Strategic Management Review 2 (1), 9-20, 2014 | 202 | 2014 |
| Measuring consumer perception of CSR in tourism industry: Scale development and validation M Fatma, Z Rahman, I Khan Journal of Hospitality and Tourism Management 28, 2016 | 190 | 2016 |
| CConnecting the Dots between CSR and Brand Loyalty: The Mediating Role of Brand Experience and Brand Trust I Khan, M Fatma International Journal of Business Excellence (Accepted) 17 (4), 439-455, 2019 | 143 | 2019 |
| The effect of CSR engagement on eWOM on social media M Fatma, AP Ruiz, I Khan, Z Rahman International Journal of Organizational Analysis 28 (4), 941-956, 2020 | 136 | 2020 |
| CSR and consumer behavioral responses: The role of Customer company identification M Fatma, I Khan, Z Rahman Asia Pacific Journal of Marketing and Logistics (SSCI), 2018 | 122 | 2018 |
| Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention I Khan, LD Hollebeek, M Fatma, JU Islam, RA Rather, S Shahid, ... Journal of Marketing Management 39 (3-4), 275-297, 2023 | 107 | 2023 |
| How does corporate association influence consumer brand loyalty? Mediating role of brand identification M Fatma, I Khan, Z Rahman Journal of Product and Brand Management (Scopus, ESCI Index) 25 (6), 2016 | 103 | 2016 |
| The concept of online corporate brand experience: an empirical assessment I Khan, Z Rahman, M Fatma Marketing Intelligence & Planning 34 (5), 711-730, 2016 | 98 | 2016 |
| Online destination brand experience and authenticity: Does individualism-collectivism orientation matter? I Khan, M Fatma Journal of Destination Marketing & Management 20, 100597, 2021 | 74 | 2021 |
| Gender, loyalty card membership, age, and critical incident recovery: do they moderate experience-loyalty relationship? I Khan, M Fatma, A Shamim, Y Joshi, Z Rahman International Journal of Hospitality Management 89, 102408, 2020 | 72 | 2020 |
| The effect of CSR on consumer behavioral responses after service failure and recovery M Fatma, I Khan, Z Rahman European Business Review (Scopus, ESCI Index) 28 (6), 2016 | 67 | 2016 |
| Do experience and engagement matter to millennial consumers? I KHAN, M Fatma, V Kumar, S Amoroso Marketing Intelligence and Planning, 2021 | 65 | 2021 |
| Building corporate identity using corporate social responsibility: A website based study of Indian banks M Fatma, Z Rahman Social Responsibility Journal 10 (4), 591-601, 2014 | 63 | 2014 |
Dr. Imran KhanAssociate Professor, The British University in DubaiПодтвержден адрес электронной почты в домене iitr.ernet.in