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Josef A. Mazanec
Josef A. Mazanec
Full Professor of MODUL University Vienna
Подтвержден адрес электронной почты в домене mazanec.com - Главная страница
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Процитировано
Процитировано
Год
Tourism destination competitiveness: from definition to explanation?
JA Mazanec, K Wöber, AH Zins
Journal of Travel research 46 (1), 86-95, 2007
7942007
Marketing management and tourism
RJ Calantone, JA Mazanec
Annals of Tourism Research 18 (1), 101-119, 1991
2781991
Positioning analysis with self-organizing maps: an exploratory study on luxury hotels
JA Mazanec
The Cornell Hotel and Restaurant Administration Quarterly 36 (6), 80-95, 1995
2091995
Tourism destination competitiveness: second thoughts on the World Economic Forum reports
JA Mazanec, A Ring
Tourism Economics 17 (4), 725-751, 2011
2022011
Classifying tourists into market segments: A neural network approach
JA Mazanec
Journal of Travel & Tourism Marketing 1 (1), 39-60, 1992
1991992
Market segmentation
JA Mazanec
Encyclopedia of tourism, 125-126, 2000
1492000
How to detect travel market segments: A clustering approach
JA Mazanec
Journal of Travel Research 23 (1), 17-21, 1984
1441984
Marketing in hospitality and tourism: a consumer focus.
R Teare, JA Mazanec, S Crawford-Welch, S Calver
1391994
Consumers’ preferred criteria for hotel online booking
A Dickinger, J Mazanec
Information and communication technologies in tourism 2008, 244-254, 2008
1302008
Strukturmodelle des Konsumverhaltens: empirische Zugänglichkeit und praktischer Einsatz zur Vorbereitung absatzwirtschaftlicher Positionierungs-und Segmentierungsentscheidungen
JA Mazanec
Orac, 1978
1291978
Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation
JA Mazanec, JC Crotts, D Gursoy, L Lu
Tourism Management 48, 299-304, 2015
1252015
International city tourism: Analysis and strategy
JA Mazanec
Pinter, 1997
117*1997
A nonparametric approach to perceptions-based market segmentation: Foundations
JA Mazanec, H Strasser
(No Title), 2000
1042000
Image measurement with self‐organizing maps: A tentative application to Austrian tour operators
JA Mazanec
The Tourist Review 49 (3), 9-18, 1994
1021994
Inferring market structure from customer response to competing and complementary products
T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ...
Marketing Letters 13, 221-232, 2002
982002
Computer-assisted travel counseling
H Hruschka, J Mazanec
Annals of Tourism Research 17 (2), 208-227, 1990
871990
A tale of three cities: Perceptual charting for analyzing destination images
S Dolnicar, K Grabler, JA Mazanec, AG Woodside, GI Crouch, ...
Vienna University of Economics and Business Administration, 1999
861999
Improved marketing efficiency through multiproduct brand names? An empirical investigation of image transfer
J Mazanec, G Schweiger
European Research 9 (1), 32-44, 1981
771981
LISREL and neural network modelling: two comparison studies
F Davies, M Goode, J Mazanec, L Moutinho
Journal of Retailing and Consumer Services 6 (4), 249-262, 1999
671999
Competition among European tourist cities: a comparative analysis with multidimensional scaling and self-organizing maps
JA Mazanec
Tourism Economics 1 (3), 283-302, 1995
641995
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