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María Pilar Martínez-Ruiz
María Pilar Martínez-Ruiz
University of Castilla-La Mancha
Подтвержден адрес электронной почты в домене uclm.es - Главная страница
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Год
Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review
V Barba-Sánchez, AI Jiménez-Zarco
Problems and Perspectives in Management, 103-114, 2007
3922007
A multidimensional analysis of the information sources construct and its relevance for destination image formation
I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
3882015
Factors influencing repeat visits to a destination: The influence of group composition
S Campo-Martínez, JB Garau-Vadell, MP Martínez-Ruiz
Tourism management 31 (6), 862-870, 2010
3592010
The impact of retail store format on the satisfaction-loyalty link: An empirical investigation
O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz
Journal of Business Research 77, 14-22, 2017
2032017
Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
1602010
Consumer-brand relationships under the marketing 3.0 paradigm: a literature review
M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo
Frontiers in psychology 8, 252, 2017
1472017
Dirección de productos y marcas
H Calderón, E Delgado, J Gázquez, M Gómez, A Jiménez, C Romero, ...
Barcelona, España: Editorial UOC, 2004
144*2004
Assessing the influence of social media on tourists’ motivations and image formation of a destination
I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
International Journal of Quality and Service Sciences 7 (4), 458-482, 2015
1112015
The impact of market orientation dimensions on client cooperation in the development of new service innovations
AI Jiménez‐Zarco, M Pilar Martínez‐Ruiz, A Izquierdo‐Yusta
European Journal of Marketing 45 (1/2), 43-67, 2011
992011
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5, 339-360, 2011
792011
Efectos de la motivacion y de la experiencia del empresario emprendedor en el crecimiento de la empresa de reciente creación
V Barba-Sánchez, A Jiménez Sarzo, M Martínez Ruiz
Recuperado el 15, 2007
762007
Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude …
HH Pérez-Villarreal, MP Martínez-Ruiz, A Izquierdo-Yusta
Foods 8 (9), 369, 2019
732019
La potenciación del origen en las estrategias de marketing de productos agroalimentarios: Objetivos, situación e implicaciones
MP Martínez Ruiz, AI Jiménez Zarco
70*2006
The effects of the value co-creation process on the consumer and the company
MÁ García Haro, MP MARTÍNEZ RUIZ, R MARTÍNEZ CAÑAS
Expert Journal of Marketing 2 (2), 68-81, 2014
682014
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
A Izquierdo-Yusta, MP Martínez–Ruiz, HH Pérez–Villarreal
Journal of Retailing and Consumer Services 65, 102885, 2022
662022
Marketing 4.0: Enhancing consumer-brand engagement through big data analysis
AI Jiménez-Zarco, A Rospigliosi, MP Martínez-Ruiz, A Izquierdo-Yusta
Socio-economic perspectives on consumer engagement and buying behavior, 94-117, 2017
662017
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Retailing and Consumer Services 13 (3), 193-204, 2006
572006
Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework
AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito
Academy of Marketing Science Review 9 (10), 1-16, 2006
572006
Archeological tourist destination image formation: Influence of information sources on the cognitive, affective and unique image
N Huete-Alcocer, MP Martinez-Ruiz, VR López-Ruiz, A Izquiedo-Yusta
Frontiers in psychology 10, 2382, 2019
562019
How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology
A Álvarez-Herranz, P Valencia-De-Lara, MP Martínez-Ruiz
Journal of Business Economics and Management 12 (3), 529-545, 2011
562011
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