| Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context SY Lam, V Shankar, MK Erramilli, B Murthy Journal of the academy of marketing science 32 (3), 293-311, 2004 | 3353 | 2004 |
| Use of causal models in marketing research: A review J Hulland, YH Chow, S Lam International journal of research in marketing 13 (2), 181-197, 1996 | 663 | 1996 |
| The effects of store environment on shopping behaviors: a critical review. SY Lam Advances in consumer research 28 (1), 2001 | 317 | 2001 |
| The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis SY Lam, J Chiang, A Parasuraman Journal of interactive marketing 22 (4), 19-39, 2008 | 306 | 2008 |
| The effect of the servicescape on service workers JT Parish, LL Berry, SY Lam Journal of Service Research 10 (3), 220-238, 2008 | 229 | 2008 |
| Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations SY Lam, V Shankar Journal of Interactive Marketing 28 (1), 26-42, 2014 | 190 | 2014 |
| Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects SY Lam, M Vandenbosch, J Hulland, M Pearce Marketing Science 20 (2), 194-215, 2001 | 164 | 2001 |
| The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing SY Lam, A Mukherjee Journal of Retailing 81 (3), 231-250, 2005 | 125 | 2005 |
| Retail sales force scheduling based on store traffic forecasting S Lam, M Vandenbosch, M Pearce Journal of Retailing 74 (1), 61-88, 1998 | 107 | 1998 |
| Thumbnails as online product displays: How consumers process them SY Lam, AW Chau, TJ Wong Journal of Interactive Marketing 21 (1), 36-59, 2007 | 68 | 2007 |
| What kind of assumptions need to be realistic and how to test them: A response to Tsang (2006) SY Lam Strategic Management Journal 31 (6), 679-687, 2010 | 40 | 2010 |
| Contingent effects of firm and employee reputations on professional advice adoption ESL Kang, SY Lam Service Business 11, 345-373, 2017 | 27 | 2017 |
| The influence of thematic product displays on consumers: An elaboration‐based account SY Lam, J Ho‐ying Fu, D Li Psychology & Marketing 34 (9), 868-883, 2017 | 25 | 2017 |
| Product rating statistics as consumer search aids C Guan, SY Lam Journal of Interactive Marketing 48 (1), 51-70, 2019 | 20 | 2019 |
| Individual-level Determinants of Consumers’ Adoption and Usage of Technological Innovations: A Propositional Inventory SY Lam, A Parasuraman Review of marketing research, 151-176, 2017 | 13 | 2017 |
| Herding behavior in NFT Auction: The role of visual complexity and familiarity P Xie, E Kim, SY Lam, S Reza International Journal of Research in Marketing, 2024 | 2 | 2024 |
| Product Review Reading and Rating Statistics: How Do They Affect Consumer Product Evaluation? C Guan, SY Lam International Journal of Consumer Studies 48 (5), e13083, 2024 | | 2024 |
| Antecedents of Mobile Data Services Acceptance: Insights from the Young Singaporean Market H Han, SY Lam, AL Gilbert | | 2003 |
| Tristan & America S Lam, M Pearce Richard Ivey School of Business, the University of Western Ontario, 1997 | | 1997 |
