| Effectiveness of marketing cues on consumer perceptions of quality: The moderating roles of brand reputation and third‐party information B Akdeniz, RJ Calantone, CM Voorhees Psychology & Marketing 30 (1), 76-89, 2013 | 408 | 2013 |
| Firm-specific assets, multinationality, and financial performance: A meta-analytic review and theoretical integration AH Kirca, GTM Hult, K Roth, ST Cavusgil, MZ Perryy, MB Akdeniz, ... Academy of management journal 54 (1), 47-72, 2011 | 395 | 2011 |
| New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality RC McNally, MB Akdeniz, RJ Calantone Journal of Product Innovation Management 28 (s1), 63-77, 2011 | 206 | 2011 |
| An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses MB Akdeniz, T Gonzalez-Padron, RJ Calantone Industrial marketing management 39 (1), 150-160, 2010 | 125 | 2010 |
| Cultural variations in the use of marketing signals: A multilevel analysis of the motion picture industry MB Akdeniz, MB Talay Journal of the Academy of Marketing Science 41, 601-624, 2013 | 121 | 2013 |
| Signaling Quality: An Examination of the Effects of Marketing‐and Nonmarketing‐Controlled Signals on Perceptions of Automotive Brand Quality MB Akdeniz, RJ Calantone, CM Voorhees Journal of Product Innovation Management 31 (4), 728-743, 2014 | 93 | 2014 |
| Emerging Research Themes in Innovation and New Product Development: Insights from the 2017 PDMA‐UNH Doctoral Consortium L Bstieler, T Gruen, D Brick, S Du, L Guo, M Khanlari, J McIlroy, ... Journal of Product Innovation Management 35 (3), 300-307, 2018 | 62 | 2018 |
| The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry AH Kirca, P Randhawa, MB Talay, MB Akdeniz International Journal of Research in Marketing 37 (2), 421-439, 2020 | 57 | 2020 |
| KOBİ'lerin Ekonomik ve Sosyal Yapı İçindeki Yerleri, Destekleyici Kurumsal Çevreleri ve Avrupa Birliği'ne Uyum Sürecinde Yeniden Yapılandırılmaları MB Akdeniz Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 69-90, 2005 | 44 | 2005 |
| In time we trust?: The effects of duration on the dynamics of trust-building processes in inter-organizational relationships MB Talay, MB Akdeniz Strategic Management Review 8 (1), 77-90, 2014 | 36 | 2014 |
| Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis T Gonzalez-Padron, MB Akdeniz, RJ Calantone Journal of Business Research 67 (9), 1904-1911, 2014 | 35 | 2014 |
| Stock market reactions to new product launches in international markets: The moderating role of culture MB Talay, MB Akdeniz, M Obal, JD Townsend Journal of International Marketing 27 (4), 81-98, 2019 | 34 | 2019 |
| When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the US automotive industry MB Talay, MB Akdeniz, AH Kirca Journal of the Academy of Marketing Science 45, 513-533, 2017 | 34 | 2017 |
| A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry MB Akdeniz, RJ Calantone Marketing Letters 28, 43-57, 2017 | 25 | 2017 |
| Innovative pedagogical approaches in teaching international business MB Akdeniz, C Zhang, ST Cavusgil Journal of Teaching in International Business 30 (2), 96-101, 2019 | 19 | 2019 |
| Happily (N) ever after: An empirical examination of the termination of IJVs across emerging versus developed markets MB Akdeniz, MB Talay Journal of Business Research 148, 390-404, 2022 | 8 | 2022 |
| The effects of crowdsourcing contribution type and temporal consistency on new product development success M O'Hern, B Akdeniz, S Du R&D Management 52 (1), 126-138, 2022 | 8 | 2022 |
| What causes break-ups? Factors driving the dissolution of marketing-oriented international joint ventures M Berk Talay, M Billur Akdeniz New Challenges to International Marketing, 227-256, 2009 | 6 | 2009 |
| Perception versus reality: A comprehensive examination of brand quality dynamics, market signaling, and performance interfaces MB Akdeniz Michigan State University, 2009 | 5 | 2009 |
| Antecedents and consequences of the gap between perceived and actual quality of brands MB Akdeniz, RJ Calantone The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 3 | 2014 |
Roger J CalantoneMichigan State UniversityПодтвержден адрес электронной почты в домене broad.msu.edu
