| Do mind and body agree? Unconscious versus conscious arousal in product attitude formation D Bettiga, L Lamberti, G Noci Journal of Business Research 75, 108-117, 2017 | 101 | 2017 |
| Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach D Bettiga, L Lamberti, E Lettieri Health care management science 23, 203-214, 2020 | 86 | 2020 |
| Investigating social motivations, opportunity and ability to participate in communities of virtual co‐creation D Bettiga, L Lamberti, G Noci International journal of consumer studies 42 (1), 155-163, 2018 | 83 | 2018 |
| Consumers emotional responses to functional and hedonic products: a neuroscience research D Bettiga, AM Bianchi, L Lamberti, G Noci Frontiers in psychology 11, 559779, 2020 | 70 | 2020 |
| Co-creation with customers and suppliers: an exploratory study D Bettiga, F Ciccullo Business Process Management Journal 25 (2), 250-270, 2019 | 64 | 2019 |
| Exploring the adoption process of personal technologies: A cognitive-affective approach D Bettiga, L Lamberti The Journal of High Technology Management Research 28 (2), 179-187, 2017 | 53 | 2017 |
| Exploring the role of anticipated emotions in product adoption and usage D Bettiga, L Lamberti Journal of Consumer Marketing 35 (3), 300-316, 2018 | 45 | 2018 |
| Influence of sales promotion on impulse buying: A dual process approach M Mandolfo, D Bettiga, L Lamberti, G Noci Journal of Promotion Management 28 (8), 1212-1234, 2022 | 39 | 2022 |
| Future-oriented happiness: its nature and role in consumer decision-making for new products D Bettiga, L Lamberti Frontiers in Psychology 11, 929, 2020 | 32 | 2020 |
| Does one design fit them all? Study of drivers of co-creation interest along different consumer segments S Zare, D Bettiga, L Lamberti Journal of Strategic Marketing 27 (7), 630-650, 2019 | 29 | 2019 |
| Exploring media convergence: evidence from Italy D Bettiga, A Boaretto, S Chen International Journal of Engineering Business Management 5, 53, 2013 | 13 | 2013 |
| Integrated data analysis for the quantification of emotional responses during video observation P Reali, S Cerutti, AM Bianchi, D Bettiga, L Lamberti, A Mazzola, M Pillan 2017 IEEE 3rd International Forum on Research and Technologies for Society …, 2017 | 8 | 2017 |
| Influence of technostress on work engagement and job performance during remote working M Di Dalmazi, M Mandolfo, C Stringhini, D Bettiga International Conference on Human-Computer Interaction, 149-163, 2022 | 6 | 2022 |
| Influence of gamification on consumers’ cognitive, affective, and behavioral responses D Bettiga, M Mandolfo, G Noci 2022 1st IEEE International Conference on Cognitive Aspects of Virtual …, 2022 | 4 | 2022 |
| Crowdfunding: a new meaning for fundraising & user innovation SJ Gonzalez, D BETTIGA, J SHAO Proceedings of the 19th DMI: Academic Design Management Conference, 2683-2709, 2014 | 4 | 2014 |
| The influence of television content on advertisement: a neurophysiological study D Bettiga, G Noci Frontiers in Psychology 15, 1266906, 2024 | 3 | 2024 |
| Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players M Mandolfo, D Bettiga, R Lolatto, P Reali Would you bet on your physiological response? An analysis of the …, 2019 | 2 | 2019 |
| Exploration of Web-Sites Affects Autonomic Responses Related to Unconscious Emotions R Lolatto, G Tacchino, D Bettiga, L Lamberti, S Cerutti, AM Bianchi 2018 40th Annual International Conference of the IEEE Engineering in …, 2018 | 2 | 2018 |
| Assessing consumer emotions toward new products: application of physiological and self-reported methods D Bettiga, G Tacchino, L Lamberti, AM Bianchi, G Noci Atti della 24th Innovation and Product Development Management Conference …, 2017 | 2 | 2017 |
| Leveraging social capital for destination promotion in the metaverse: The Enoverse case F Di Paolo, D Bettiga, L Lamberti Tourism Management 107, 105072, 2025 | 1 | 2025 |
Giuliano NociProfessore di Strategy & Marketing, Politecnico di MilanoПодтвержден адрес электронной почты в домене polimi.it
