| What drives immediate and ongoing word of mouth? J Berger, EM Schwartz Journal of marketing research 48 (5), 869-880, 2011 | 1108 | 2011 |
| Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science, 2017 | 394 | 2017 |
| Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments K Misra, EM Schwartz, J Abernethy Marketing Science 38 (2), 193-364, 2019 | 241 | 2019 |
| Native advertising in online news: Trade-offs among clicks, brand recognition, and website trustworthiness A Aribarg, EM Schwartz Journal of Marketing Research 57 (1), 20-34, 2020 | 157 | 2020 |
| Model selection using database characteristics: Developing a classification tree for longitudinal incidence data EM Schwartz, ET Bradlow, PS Fader Marketing Science 33 (2), 188-205, 2014 | 71 | 2014 |
| A data science approach to understanding residential water contamination in flint A Chojnacki, C Dai, A Farahi, G Shi, J Webb, DT Zhang, J Abernethy, ... Proceedings of the 23rd ACM SIGKDD international conference on knowledge …, 2017 | 47* | 2017 |
| Activeremediation: The search for lead pipes in flint, michigan J Abernethy, A Chojnacki, A Farahi, E Schwartz, J Webb Proceedings of the 24th ACM SIGKDD international conference on knowledge …, 2018 | 36 | 2018 |
| Soul and machine (learning) D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ... Marketing Letters 31, 393-404, 2020 | 32 | 2020 |
| Leveraging digital advertising platforms for consumer research M Braun, B De Langhe, S Puntoni, EM Schwartz Journal of Consumer Research 51 (1), 119-128, 2024 | 25 | 2024 |
| Express: Where ab testing goes wrong: how divergent delivery affects what online experiments cannot (And can) tell you about how customers respond to advertising M Braun, EM Schwartz Journal of Marketing, 2024 | 17* | 2024 |
| ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu. com EM Schwartz, E Bradlow, P Fader, Y Zhang Com (August 1, 2011), 2011 | 10 | 2011 |
| Package ‘BTYD’ L Dziurzynski, E Wadsworth, P Fader, EMD Feit, D McCarthy, B Hardie, ... | 3 | 2025 |
| Finding the sweet spot: Ad targeting on streaming media P Rajaram, P Manchanda, EM Schwartz Finding the Sweet Spot: Ad Targeting on Streaming Media: Rajaram, Prashant …, 2022 | 2 | 2022 |
| Finding the sweet spot: Ad scheduling on streaming media P Rajaram, P Manchanda, E Schwartz SSRN Electron. J., 2019 | 2 | 2019 |
| Data science in service of performing arts: Applying machine learning to predicting audience preferences J Abernethy, C Anderson, A Chojnacki, C Dai, J Dryden, E Schwartz, ... arXiv preprint arXiv:1611.05788, 2016 | 2 | 2016 |
| Optimizing adaptive marketing experiments with the multi-armed bandit EM Schwartz University of Pennsylvania, 2013 | 2 | 2013 |
| Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising M Braun, EM Schwartz Journal of Marketing 89 (2), 71-95, 2025 | 1 | 2025 |
| Where AB Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising M Braun, EM Schwartz SMU Cox School of Business Research Paper, 2024 | 1 | 2024 |
| The effects of lead in drinking water on education outcomes: Evidence from the Flint water crisis S Trejo, G Yeomans-Maldonado, B Jacob, E Schwartz, J Abernethy | 1 | 2019 |
| Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age. P Rajaram, P Manchanda, E Schwartz AAAI Workshops, 93-99, 2018 | 1 | 2018 |
Jacob AbernethyAssistant Professor, University of MichiganПодтвержден адрес электронной почты в домене umich.edu
