| Interactive services marketing RP Fisk, SJ Grove, J John (No Title), 2000 | 431 | 2000 |
| Patient satisfaction: the impact of past experience J John Marketing Health Services 12 (3), 56, 1992 | 298 | 1992 |
| The effects of advertising spending on brand loyalty in services HY Ha, J John, S Janda, S Muthaly European journal of marketing 45 (4), 673-691, 2011 | 248 | 2011 |
| The future of services marketing: forecasts from ten services experts SJ Grove, RP Fisk, J John Journal of services marketing 17 (2), 107-121, 2003 | 229 | 2003 |
| Services as theater: Guidelines and implications SJ Grove, RP Fisk, J John Handbook of services marketing & management, 21-36, 2000 | 168 | 2000 |
| Role of customer orientation in an integrative model of brand loyalty in services HY Ha, J John The Service Industries Journal 30 (7), 1025-1046, 2010 | 122 | 2010 |
| Improving quality through patient-provider communication. J John Journal of Health Care Marketing 11 (4), 1991 | 119 | 1991 |
| From Entities to Interfaces: Delineating Value in Customer—Firm Interactions P Berthon, J John The service-dominant logic of marketing, 196-207, 2014 | 108 | 2014 |
| A cross‐national examination of innovation resistance P Tansuhaj, JW Gentry, J John, L Lee Manzer, B Jin Cho International Marketing Review 8 (3), 1991 | 102 | 1991 |
| Temporal effects of information from social networks on online behavior: the role of cognitive and affective trust HY Ha, J John, JD John, YK Chung Internet Research 26 (1), 213-235, 2016 | 96 | 2016 |
| Fundamentals of customer-focused management: Competing through service J John Bloomsbury Publishing USA, 2003 | 96 | 2003 |
| Services marketing self-portraits: introspections, reflections, and glimpses from the experts RP Fisk, SJ Grove, J John Marketing Classics Press, 2012 | 93 | 2012 |
| A dramaturgical view of the health care service encounter: Cultural value‐based impression management guidelines for medical professional behaviour J John European Journal of Marketing 30 (9), 60-74, 1996 | 92 | 1996 |
| Surviving in the age of rage SJ Grove, RP Fisk, J John Marketing Management 13 (2), 41-47, 2004 | 86 | 2004 |
| Improvisation in service performances: lessons from jazz J John, SJ Grove, RP Fisk Managing Service Quality: An International Journal 16 (3), 247-268, 2006 | 82 | 2006 |
| Services marketing: An interactive approach RP Fisk, SJ Grove, J John South-Western Cengage Learning, 2018 | 68 | 2018 |
| Do geographic subcultures vary culturally? JW Gentry, P Tansuhaj, LL Manzer, J John Advances in Consumer Research 15 (1), 1988 | 67 | 1988 |
| Long term effects of service adaptations made under pandemic conditions: The new “post COVID-19” normal J John, R Thakur European Journal of Marketing 55 (6), 1679-1700, 2021 | 50 | 2021 |
| Brand stories: bringing narrative theory to brand management AJ Mills, J John Journal of Strategic Marketing, 1-19, 2020 | 44 | 2020 |
| Referent opinion and health care satisfaction. J John Journal of Health Care Marketing 14 (2), 1994 | 43 | 1994 |
Raymond P. FiskDistinguished Professor Emeritus of Marketing, Texas State UniversityПодтвержден адрес электронной почты в домене txstate.edu
