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Prof Rachel Kennedy
Prof Rachel Kennedy
Ehrenberg Bass Institute for Marketing Science, University of South Australia
Подтвержден адрес электронной почты в домене marketingscience.info - Главная страница
Название
Процитировано
Процитировано
Год
Brand advertising as creative publicity
A Ehrenberg, N Barnard, R Kennedy, H Bloom
Journal of Advertising research 42 (4), 1-13, 2002
2702002
How do shoppers behave online? An observational study of online grocery shopping
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy
Journal of Consumer Behaviour 15 (3), 261-270, 2016
2512016
Marketing: theory, evidence, practice
B Sharp
(No Title), 2013
1512013
Fundamental patterns of in-store shopper behavior
H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ...
Journal of Retailing and Consumer Services 37, 182-194, 2017
1442017
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova
Journal of Business Research 111, 241-248, 2020
1022020
There is no brand segmentation.
R Kennedy, A Ehrenberg
Marketing Research 13 (1), 2001
962001
How clutter affects advertising effectiveness
P Hammer, E Riebe, R Kennedy
Journal of Advertising Research 49 (2), 159-163, 2009
872009
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?
S Bogomolova, M Szabo, R Kennedy
Journal of Business Research 76, 189-200, 2017
832017
Is the multi-platform whole more powerful than its separate parts? Measuring the sales effects of cross-media advertising
J Taylor, R Kennedy, C McDonald, L Larguinat, Y El Ouarzazi, N Haddad
Journal of Advertising Research 53 (2), 200-211, 2013
782013
Creative that sells: How advertising execution affects sales
N Hartnett, R Kennedy, B Sharp, L Greenacre
Journal of Advertising 45 (1), 102-112, 2016
752016
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention
L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman
Psychology & Marketing 37 (8), 1057-1067, 2020
732020
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles
M Uncles, R Kennedy, M Nenycz-Thiel, J Singh, S Kwok
Journal of Advertising Research 52 (2), 252-261, 2012
69*2012
Practical applications of correspondence analysis to categorical data in market research
R Kennedy, C Riquier, B Sharp
Journal of Targeting Measurement and Analysis for Marketing 5, 56-70, 1996
581996
Competing retailers generally have the same sorts of shoppers
R Kennedy, ASC Ehrenberg
Journal of Marketing Communications 7 (1), 19-26, 2001
542001
Examining older consumers’ loyalty towards older brands in grocery retailing
P Phua, R Kennedy, G Trinh, B Page, N Hartnett
Journal of Retailing and Consumer Services 52, 101893, 2020
492020
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads
DV Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat ...
Journal of Advertising Research, 2016
48*2016
Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention?
S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan
Journal of Advertising Research 59 (3), 295-311, 2019
472019
Competitive brands' user-profiles hardly differ
R Kennedy, A Ehrenberg, S Long
Market Research Society Conference (UK), 2000
472000
Comparing direct and indirect branding in advertising
N Hartnett, J Romaniuk, R Kennedy
Australasian Marketing Journal 24 (1), 20-28, 2016
442016
Advertising budgeting: a reinvestigation of the evidence on brand size and spend
N Danenberg, R Kennedy, V Beal, B Sharp
Journal of Advertising 45 (1), 139-146, 2016
382016
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Статьи 1–20