| Price, service quality and customer loyalty: A case of Air Asia NH Amiruddin South East Asia Journal of Contemporary Business, Economics and Law 2 (1), 34-40, 2013 | 36 | 2013 |
| Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. M Ismail, RC Razak, MR Yaacob, MN Zakaria, NH Amiruddin, A Luqman International Journal of Interactive Mobile Technologies 10 (2), 2016 | 9 | 2016 |
| Virtual travel community: does information quality matters? NH Amiruddin, AAM Ariffin, NA Aziz International Journal of Business Continuity and Risk Management 11 (2-3 …, 2021 | 1 | 2021 |
| From Scroll to Checkout: How Shoppable Content is Shaping the Future of Malaysian Consumer Behavior NSN Hussin, NH Amiruddin, N Hairani Caknawan, 2024 | | 2024 |
| Dear SIR: smart interactive research tool for beginners SD Mohd Wahid, N Abu Hasan, AS Hasan, S Mohammed Khalid, ... INVENTOPIA 2023 Extended Abstract Book, 2023 | | 2023 |
| Tech-Driven Entrepreneurship: Insights and Trends N Hairani, M Kamaruddin, NH Amiruddin, RRR Daud Faculty of Entrepreneurship and Business, UMK, 2023 | | 2023 |
| Retail Revelations: Unveiling Consumer Behaviour N Hairani, M Kamaruddin, NH Amiruddin, RRR Daud Faculty of Entrepreneurship and Business, UMK, 2023 | | 2023 |
| A Collection of Student Poster, in the Multidisciplinary Research N Hairani, M Kamaruddin, NH Amiruddin, RRR Daud Faculty of Entrepreneurship and Business, UMK, 2023 | | 2023 |
| The Determinants of Entrepreneurial Intention in Micro, Small and Medium Enterprise in Malaysia ANS Mohammad, NSN Hussin, NH Amiruddin FKP, UMK, 2022 | | 2022 |
| Dear Sir: Smart Interactive Research Tool For Students NH Amiruddin, NB Rezali, A Sukor, SBM Khalid, SDBM Wahid, ... Research Management Innovation Centre (RMIC) Deputy Vice Chancellor …, 2021 | | 2021 |
| Determinant Factors of Generation Y to Use Mobile Marketing Services M Ismail, RC Razak, MR Yaacob, MN Zakaria, NH Amiruddin, ... Advanced Science Letters 24 (5), 3096-3101, 2018 | | 2018 |
| Predictive Modelling of Mobile Marketing Usage among Gen-Y M Ismail, MR Yaacob, NH Amiruddin, R Che Razak Universiti Malaysia Kelantan (UMK), 2014 | | 2014 |
| Economic Literacy and Public Perception towards Government Spending on Education in Malaysia TK Wen, SF Ismail, SKS Nordin, NAM Nor, K Hamzah, NH Amiruddin, ... | | |