| Talking to a bot or a wall? How chatbots vs. human agents affect anticipated communication quality Q Zhou, B Li, L Han, M Jou Computers in Human Behavior 143, 107674, 2023 | 55 | 2023 |
| Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: a moderated serial-mediation model Q Zhou, B Li, H Li, Y Lei Journal of Retailing and Consumer Services 76, 103610, 2024 | 54 | 2024 |
| Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses B Li, S Chen, Q Zhou Journal of Retailing and Consumer Services 72, 103286, 2023 | 41 | 2023 |
| How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation model B Li, S Yin Chinese Journal of Communication 14 (2), 157-175, 2021 | 33 | 2021 |
| From virtual trees to real forests: the impact of gamification affordances on green consumption behaviors in ant forest S Chen, B Li, Q Zhou, H Liu Environmental Communication 18 (5), 525-549, 2024 | 16 | 2024 |
| Employee posts on personal social media: the mediation role of work–life conflict on employee engagement Q Zhou, H Li, B Li Current Psychology 42 (36), 32338-32354, 2023 | 15 | 2023 |
| Fake news land? Exploring the impact of social media affordances on user behavioral responses: A mixed-methods research Q Zhou, B Li, C Scheibenzuber, H Li Computers in Human Behavior 148, 107889, 2023 | 13 | 2023 |
| The impact of skippable advertising on advertising avoidance intention in China S Yin, B Li, Q Zhou Marketing Intelligence & Planning, 2023 | 8 | 2023 |
| For perpetuating social media collective memory proactively and inclusively: Explore the interests and tensions of stakeholders in preservation actions H Liu, DR Zhang, QS Zhou, B Li Journal of the Association for Information Science and Technology, 2024 | 1 | 2024 |
| 数字媒体情境下广告规避的研究综述与未来展望 贺远琼， 李彬， 尹世民 管理学报 19 (10), 1566, 2022 | 1 | 2022 |
| The influence of communicating agent on users’ willingness to interact: A moderated mediation model Q Zhou, B Li Cyberpsychology: Journal of Psychosocial Research on Cyberspace 18 (2), 2024 | | 2024 |
Qi ZhouHuazhong University of Science and Technology; School of Journalism and Information CommunicationПодтвержден адрес электронной почты в домене hust.edu.cn