| Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness A Dwivedi, T Nayeem, F Murshed Journal of Retailing and Consumer Services 44, 100-107, 2018 | 379 | 2018 |
| Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008 | 225 | 2008 |
| The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008 | 132 | 2008 |
| Brand experience and brand attitude: examining a credibility-based mechanism T Nayeem, F Murshed, A Dwivedi Marketing Intelligence & Planning 37 (7), 821-836, 2019 | 128 | 2019 |
| Thinking orientation and preference for research methodology F Murshed, Y Zhang Journal of Consumer Marketing 33 (6), 437-446, 2016 | 113 | 2016 |
| Publish and prosper: The financial impact of publishing by marketing faculty V Mittal, L Feick, F Murshed Marketing Science 27 (3), 430-442, 2008 | 74 | 2008 |
| CSR and job satisfaction: Role of CSR importance to employee and procedural justice F Murshed, S Sen, K Savitskie, H Xu Journal of Marketing Theory and Practice 29 (4), 518-533, 2021 | 47 | 2021 |
| Product knowledge and salesperson performance: Rethinking the role of optimism V Sangtani, F Murshed Marketing Intelligence & Planning 35 (6), 724-739, 2017 | 44 | 2017 |
| CULTURE, EXPRESSIONS OF ROMANTIC LOVE, AND GIFT-GIVING. L Beichen, F Murshed Journal of International Business Research 14 (1), 2015 | 35 | 2015 |
| Brand authenticity building effect of brand experience and downstream effects F Murshed, A Dwivedi, T Nayeem Journal of Product & Brand Management 32 (7), 1032-1045, 2023 | 18 | 2023 |
| Flexible flexibility! Food categorization flexibility and utilitarian preference T Ghosh Chowdhury, F Murshed, A Khare Journal of Consumer Marketing 35 (1), 1-10, 2018 | 18 | 2018 |
| Sustainability outcomes in SMEs: a configurational view of the interplay of strategic orientations and environmental conditions HMU Khizar, MJ Iqbal, F Murshed, M Ahsan Journal of Macromarketing 44 (2), 534-552, 2024 | 12 | 2024 |
| Categorization flexibility and unconventional choices: is life an adventure? TG Chowdhury, F Murshed European Journal of Marketing 54 (8), 1963-1986, 2020 | 9 | 2020 |
| Ethical CSR, organizational identification, and job satisfaction: Mediated moderated role of interactional justice F Murshed, Z Cao, K Savitskie, S Sen Social Justice Research 36 (1), 75-102, 2023 | 8 | 2023 |
| Revisiting precipitation-induced smoking: The role of hedonic versus utilitarian advertising message on smoking-related intervention CWJ Lin, F Murshed, Y Zhang Social Marketing Quarterly 26 (3), 204-217, 2020 | 6 | 2020 |
| Effort, optimism and sales performance: rethinking the role of manager support F Murshed, V Sangtani Marketing Management Journal 26 (2), 51-68, 2016 | 5 | 2016 |
| Self-customisation and attribute alignability: role of utilitarian versus hedonic consumption F Murshed, A Nagpal, A Moosa Journal of research for consumers, 83-115, 2018 | 4 | 2018 |
| Product knowledge, optimism, and salesperson performance V Sangtani, F Murshed Annals of the Society for Marketing Advances 2, 229-233, 2013 | 3 | 2013 |
| Modern sustainable fish screens: a study on developing effective communication with water users T Nayeem, N Pawsey, F Murshed, L Baumgartner, C Boys, T Rayner Sustainability 15 (9), 7694, 2023 | 2 | 2023 |
| SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE. F Murshed, V SANGTANI Marketing Management Journal 28 (1), 2018 | 2 | 2018 |
Tahmid NayeemAssociate Professor of MarketingПодтвержден адрес электронной почты в домене csu.edu.au