| Virtual is so real! Consumers' evaluation of product packaging in virtual reality G Branca, R Resciniti, SMC Loureiro Psychology & Marketing 40 (3), 596-609, 2023 | 80 | 2023 |
| Sustainable packaging design and the consumer perspective: a systematic literature review G Branca, R Resciniti, BJ Babin Italian Journal of Marketing 2024 (1), 77-111, 2024 | 20 | 2024 |
| How do consumers evaluate products in virtual reality? A literature review for a research agenda G Branca, V Marino, R Resciniti Spanish Journal of Marketing-ESIC 28 (3), 356-380, 2024 | 14 | 2024 |
| Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? M D'Arco, G Branca, V Marino, R Resciniti Micro & Macro Marketing 31 (2), 167-192, 2022 | 5 | 2022 |
| Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators G Branca, M D'Arco, V Marino, R Resciniti Micro & Macro Marketing, 1-18, 2024 | 2 | 2024 |
| Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research G Branca, M Grosso, S Castaldo Psychology & Marketing 41 (11), 2854-2873, 2024 | 1 | 2024 |
| Pre-owned Suits Me! Exploring Generation Z’s Purchase Behaviour towards Second-Hand Fashion G Branca, M D'Arco, R Resciniti Micro & Macro Marketing 32 (1), 95-120, 2023 | 1 | 2023 |
| Generation Z consumers’ perspective: how and why should (not) brands engage in activism? A Cammarota, G Branca Italian Journal of Marketing, 1-30, 2025 | | 2025 |
| An analysis of previous reviews on loyalty: conceptualizations, measurements, and implications G Branca, A Ciacci Customer loyalty: theory, measurement, and management, 59-72, 2024 | | 2024 |
| Conceptualizations, dimensions, and measurements of loyalty: a systematic literature review A Ciacci, A Mantovani, G Branca Customer loyalty: theory, measurement, and management, 73-103, 2024 | | 2024 |
| Embracing the multifaceted dimensions of diversity: How marketing and businesses can shape a more inclusive future. G Branca, M Grosso, S Castaldo Brands and Purpose in a changing era, 2024 | | 2024 |
| Enhancing prosocial behavior through influencer marketing. The role of partnership congruity and consumers’ prosocial identity. G Branca, M D’Arco, V Marino Brands and Purpose in a changing era, 2024 | | 2024 |
| Influencer Activism: Insights for Effective Partnership With Brands and Organizations M D'Arco, G Branca, V Marino, R Resciniti PSYCHOLOGY & MARKETING, 2024 | | 2024 |
| Sustainability cues in fashion: practitioners’ and consumers’ perspectives G Branca, J Nascimento, SMC Loureiro 2024 Global Fashion Management Conference at Milan, 2024 | | 2024 |
| L'impatto del COVID-19 sull'orientamento dei consumatori verso comportamenti a favore della transizione ecologica M D’Arco, G Branca, V Marino, R Resciniti Economia circolare, consumo sostenibile e valore del made in Italy: 3 …, 2023 | | 2023 |
| Virtual Reality in Healthcare: An in-depth examination of applications, challenges, and future research pathways. G Branca, M D'Arco, V Marino, R Resciniti Marketing per il benessere la salute e la cura, 1-19, 2023 | | 2023 |
| Generation Z’s reactions to brand activism: the role of self-identity and familiarity A Cammarota, G Branca, V Marino, R Resciniti Rediscovering local roots and interactions in management, 1-8, 2023 | | 2023 |
| Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis. G Branca, V Marino, R Resciniti 22nd International Marketing Trends Conference 1, 1-7, 2023 | | 2023 |
| Are consumers actually willing to pay more for sustainable packaging?: A choice-based conjoint analysis G Branca, SMC Loureiro, R Rescinity Proceedings of the XIX SIM Conference “Next Generation Marketing. Place …, 2022 | | 2022 |
| Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling F Smaldone, G Branca, V Marino, R Resciniti NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value …, 2022 | | 2022 |
Vittoria MarinoFull Professor of Marketing, University of Sannio BeneventoПодтвержден адрес электронной почты в домене unisannio.it