| Advancing formative measurement models A Diamantopoulos, P Riefler, KP Roth Journal of business research 61 (12), 1203-1218, 2008 | 2211 | 2008 |
| Advancing the country image construct KP Roth, A Diamantopoulos Journal of Business Research 62 (7), 726-740, 2009 | 1235 | 2009 |
| Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior: A social identity theory perspective KP Zeugner-Roth, V Žabkar, A Diamantopoulos Journal of international marketing 23 (2), 25-54, 2015 | 608 | 2015 |
| Home country image, country brand equity and consumers’ product preferences: an empirical study KP Zeugner Roth, A Diamantopoulos, MÁ Montesinos Management International Review 48, 577-602, 2008 | 320 | 2008 |
| The impact of product-country image and marketing efforts on retailer-perceived brand equity: An empirical analysis A Baldauf, KS Cravens, A Diamantopoulos, KP Zeugner-Roth Journal of retailing 85 (4), 437-452, 2009 | 290 | 2009 |
| Bridging the gap between country and destination image: Assessing common facets and their predictive validity KP Zeugner-Roth, V Žabkar Journal of business research 68 (9), 1844-1853, 2015 | 170 | 2015 |
| Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism PM Fischer, KP Zeugner-Roth Marketing Letters 28, 189-204, 2017 | 143 | 2017 |
| Advancing the country image construct: Reply to Samiee's (2009) commentary KP Zeugner-Roth, A Diamantopoulos Journal of Business Research 63 (4), 446-449, 2010 | 120 | 2010 |
| Advancing the country image construct K Zeugner-Roth, A Diamantopoulos | 35 | 2009 |
| COO in print advertising: Developed versus developing market comparisons KP Zeugner-Roth, F Bartsch Journal of Business Research 120, 364-378, 2020 | 29 | 2020 |
| “Country of Origin” as brand element A Diamantopoulos, KP Zeugner‐Roth Wiley international encyclopedia of marketing, 2010 | 29 | 2010 |
| Consumer authenticity seeking: conceptualization, measurement, and contingent effects F Bartsch, KP Zeugner-Roth, CS Katsikeas Journal of the Academy of Marketing Science, 1-28, 2022 | 27 | 2022 |
| Country-of-origin effects KP Zeugner-Roth Cross cultural issues in consumer science and consumer psychology: Current …, 2017 | 13 | 2017 |
| Are brands re-evaluated when consumers learn about brand origin misperceptions? Outcomes, processes, and contingent effects T Mandler, F Bartsch, KP Zeugner-Roth Journal of Business Research 164, 113941, 2023 | 11 | 2023 |
| Pride and prejudice: Unraveling and mitigating domestic country bias PM Fischer, KP Zeugner-Roth, CS Katsikeas, M Pandelaere Journal of International Business Studies 53 (3), 405-433, 2022 | 11 | 2022 |
| The predictive validity of alternative country personality measures: An empirical investigation K Roth, A Diamantopoulos 37th Annual European Marketing Academy Conference (EMAC 2008), 2008 | 9 | 2008 |
| Country Image, Country Brand Equity and Product Preferences: A Test of Two Models M Montesinos, K Roth, A Diamantopoulos, EJ Bigné 35th Annual Conference of the European Marketing Academy 2006, 2006 | 9 | 2006 |
| Pride and Prejudice–Promotion or Prevention? Investigating the Role of Domestic Country Biases in Consumers' Product Choices PM Fischer, K Zeugner-Roth Advances in Consumer Research 42, 476-477, 2014 | 3 | 2014 |
| Local or global brand choice: do travelers really prefer global brands C Dimofte, K Zeugner-Roth, J Johansson Proceedings of the Global Brand Management Conference, 1-8, 2010 | 3 | 2010 |
| Country of origin cues in advertising: theoretical insights and practical implications F Bartsch, KP Zeugner-Roth Marketing Countries, Places, and Place-associated Brands, 212-227, 2021 | 1 | 2021 |
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaПодтвержден адрес электронной почты в домене univie.ac.at
