| The impact of perceived risks towards customer attitude in online shopping LM Hong, WFW Zulkiffli, NH Hamsani International Journal 1 (2), 13-21, 2016 | 41 | 2016 |
| Determinant factors that influence entrepreneurial intention among students in Malaysia LM Hong, MAAH Sha'ari, WFW Zulkiffli, RC Aziz, M Ismail Jurnal Manajemen dan Kewirausahaan 22 (1), 80-86, 2020 | 29 | 2020 |
| The effectiveness of electronic word-of-mouth (eWOM) on consumer purchase intention among Generation-Y WFW Zulkiffli, LM Hong, SIF Ramlee, MN Mat Yunoh, RC Aziz Int. J. Account 2 (6), 18-26, 2017 | 26 | 2017 |
| Perceived risk on online store image towards purchase intention LM Hong, NC Nawi, WFW Zulkiffli, D Mukhtar, SIF Ramlee Research in World Economy 10 (2), 48-52, 2019 | 19 | 2019 |
| Online store image effect on perceived risks towards online purchasing behaviour LM Hong, NBC Nawi, NH Hamsani, WFW Zulkiffli International Journal of Business Information Systems 35 (1), 27-44, 2020 | 16 | 2020 |
| ONLINE FEEDBACK IMPACT ONLINE SHOPPERS'IMPULSE PURCHASES IN MALAYSIA LM Hong, WFW Zulkiffli, CAC Amran Jurnal Manajemen dan Kewirausahaan 23 (2), 197-203, 2021 | 13 | 2021 |
| The mediating efeects of entrepreneurial education towards antecedents of entrepreneurial intention among undergraduate students NM Said, S Uthamaputhran, WFW Zulkiffli, LM Hong, CW Hong The importance of new technologies and entrepreneurship in business …, 2021 | 13 | 2021 |
| The Impact of Website Effectiveness towards Online Repurchase Intention MS Hong, Wan Zulkiffli, Hamsani The 2017 UMK Postgraduate Colloquium Cultivating Excellence Through Research …, 2017 | 11* | 2017 |
| The factors influencing small medium enterprise (SMEs) success in Kelantan YM Noor, LM Hong, N Mud, MNM Yunoh International Journal of Innovation, Creativity and Change, 2019 | 10 | 2019 |
| The chronology of impulse buying behaviour LM Hong, WFW Zulkiffli, NC Nawi, SN Md Radzi, RH Redzuan International Conference on Business and Technology, 363-374, 2021 | 9 | 2021 |
| The factor influencing customer preference towards international food and beverage franchise in Malaysia YM Noor, LM Hong, FM Nasharuddin, KM Hong, N Aziz International Journal of Accounting 3 (12), 25-33, 2018 | 8 | 2018 |
| FACTORS INFLUENCE CUSTOMERS PURCHASE INTENTION TOWARDS HYPERMARKETS AT KOTA BHARU, KELANTAN MH Lu, MAAH Sha’ari, D Annamalai, MSAB Norazmi, NAB Hizani, KK Tan Jurnal Manajemen Dan Kewirausahaan 23 (2), 159-166, 2021 | 5 | 2021 |
| Perceived risk on online store image towards purchase intention: A review LM Hong, NC Nawi, WF Zulkifli International Conference on E-Commerce,(Hal. 74-82). Putrajaya, Malaysia, 2017 | 5 | 2017 |
| Online Store Image towards Perceived Risks in Online Shopping. LM Hong, C Nawi, W Zulkifli, W Farha Journal of Entrepreneurship & Business 7 (1), 2019 | 3 | 2019 |
| Persuasiveness of electronic word-of-mouth messages on consumer purchase intention in social media WFW Zulkiffli, A Zainuddin, MAH Ibrahim, LM Hong Proceedings of the 6th International Seminar on Entrepreneurship and …, 2018 | 3 | 2018 |
| The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A review LM Hong, NC Nawi, W Zulkiffli AIP Conference Proceedings 2544 (1), 2023 | 2 | 2023 |
| Malaysia health Tourism SME’s innovation performance in the relationship with innovation capability and competency FA Abdullah, NM Nik Muhammad, R Redzuan, LM Hong International Conference on Entrepreneurship, Business and Technology, 449-458, 2022 | 2 | 2022 |
| The Factors Influencing Online Impulse Buying Behaviour in Malaysia LM Hong, WFW Zulkiffli, NC Nawi FKP Postgraduate Research Colloquium, 2021 | 2 | 2021 |
| Factors Affecting Consumer Buying Decisions During Covid-19 In Malaysia WFW Zulkiffli, ESB Abd Sani, LM Hong ICEBTH 2021 250, 2021 | 2 | 2021 |
| The Chronology of Perceived Risk M Hong, NC Lai, W Zulkiffli, N Hamsani 6th International Seminar on Entrepreneurship and Business (ISEB 2018), Kota …, 2018 | 2 | 2018 |
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