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Laurent Larguinat
Laurent Larguinat
Неизвестная организация
Подтвержден адрес электронной почты в домене eu.effem.com
Название
Процитировано
Процитировано
Год
Is the multi-platform whole more powerful than its separate parts? Measuring the sales effects of cross-media advertising
J Taylor, R Kennedy, C McDonald, L Larguinat, Y El Ouarzazi, N Haddad
Journal of Advertising Research 53 (2), 200-211, 2013
782013
What makes a television commercial sell? Using biometrics to identify successful ads—Demonstration neuromeasures’ potential on 100 Mars brand ads with single-source data.
S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan
Journal of Advertising Research, 2017
482017
Mars’ ACE: Using AI and Behavioral Data in Ad Testing with High Correlating Sales
L Larguinat
Management and Business Review 3 (1-2), 98-100, 2023
2023
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads: Demonstrating Neuromeasures’ Potential On 100 Mars Brand Ads with Single-Source Data
S Belman, M Nenycz-Thiel, R Kennedy, L Larguinat, B Mccoll, D Varan
Journal of Advertising Research 57 (1), 53-66, 2017
2017
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Статьи 1–4