| Cognitive outcomes of brand heritage: A signaling perspective F Pecot, A Merchant, P Valette-Florence, V De Barnier Journal of Business Research 85, 304-316, 2018 | 189 | 2018 |
| Brand heritage: The past in the service of brand management F Pecot, V De Barnier Recherche et applications en marketing (English Edition) 32 (4), 72-90, 2017 | 84* | 2017 |
| Brand heritage as a temporal perception: conceptualisation, measure and consequences F Pecot, P Valette-Florence, V De Barnier Journal of Marketing Management 35 (17-18), 1624-1643, 2019 | 75 | 2019 |
| Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity F Pecot, A Merchant Journal of Business Research 140, 533-545, 2022 | 32 | 2022 |
| Brands using historical references: a consumers’ perspective F Pecot, V De Barnier Journal of Brand Management 25, 171-184, 2018 | 31 | 2018 |
| How political ideology drives anti-consumption manifestations F Pecot, S Vasilopoulou, M Cavallaro Journal of Business Research 128 (May), 61-69, 2021 | 29 | 2021 |
| Theorizing rightist anti-consumption M Cambefort, F Pecot Marketing Theory 20 (3), 385-407, 2020 | 29 | 2020 |
| Visually communicating brand heritage on social media: Champagne on Instagram J Butcher, F Pecot Journal of Product & Brand Management 31 (4), 654-670, 2022 | 28 | 2022 |
| Stratégies de marques de ville basées sur le patrimoine de marque: Le rôle des symboles 1 F Pecot 2, V De Barnier 3 Revue management et avenir, 143-159, 2015 | 19 | 2015 |
| City brand management: the role of brand heritage in city branding F Pecot, V Barnier 14th IMTC (International Marketing Trends Conference), Paris, 2015 | 19 | 2015 |
| Consumers’ responses to brand heritage: cognitive and affective paths F Pecot Aix-Marseille, 2016 | 10 | 2016 |
| Brand heritage across cultures: USA, France and South Korea F Pecot, G Rose, A Merchant, S Choi Journal of Brand Management 30 (1), 49-60, 2023 | 9 | 2023 |
| Expressions of the past: A practice-based approach of brand longevity visual translation in advertising F Pecot, F Celhay, M Kacha, G Lombard Journal of Business Research 150, 121-133, 2022 | 9 | 2022 |
| Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction P Mir Bernal, F Pecot, B Hudson, V de Barnier Journal of Brand Management 30 (2), 144-156, 2023 | 4 | 2023 |
| Corporate Heritage or Corporate Inheritance*: A French perspective F Pecot, V De Barnier Foundations of corporate heritage, 302-314, 2017 | 4 | 2017 |
| “Since When?” Brand Heritage’s Signaling Effects: An Abstract F Pecot, A Merchant, P Valette-Florence, V De Barnier Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 2 | 2018 |
| Rightist resistance to the market M Cambefort, F Pecot NA–Advances in Consumer Research 45, 549-50, 2017 | 2 | 2017 |
| World of origin: The contagious ingredient of monastic products MC Paquier, S Morin-Delerm, F Pecot Marketing Theory 23 (3), 385-409, 2023 | 1 | 2023 |
| Special Session: The (Co-) creation of Brand Heritage: An Abstract F Pecot, M Burghausen, J Butcher, B Hudson, G Wyner Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Why and When Do Historical Brand Transgressions Matter? F Pecot, R Lunardo, D Chaney, EY Chan Journal of Business Ethics, 2025 | | 2025 |
