| Impact of star and movie buzz on motion picture distribution and box office revenue EV Karniouchina International Journal of Research in Marketing 28 (1), 62-74, 2011 | 261 | 2011 |
| The no-choice option and dual response choice designs JD Brazell, CG Diener, E Karniouchina, WL Moore, V Séverin, PF Uldry Marketing Letters 17, 255-268, 2006 | 204 | 2006 |
| Extending the firm vs. industry debate: Does industry life cycle stage matter? EV Karniouchina, SJ Carson, JC Short, DJ Ketchen Jr Strategic management journal 34 (8), 1010-1018, 2013 | 195 | 2013 |
| Do marketing media have life cycles? The case of product placement in movies EV Karniouchina, C Uslay, G Erenburg Journal of Marketing 75 (3), 27-48, 2011 | 166 | 2011 |
| Exploring the use of the abbreviated technology readiness index for hotel customer segmentation L Victorino, E Karniouchina, R Verma Cornell Hospitality Quarterly 50 (3), 342-359, 2009 | 118 | 2009 |
| Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research EV Karniouchina, WL Moore, B van der Rhee, R Verma European Journal of Operational Research 197 (1), 340-348, 2009 | 115 | 2009 |
| Product and service innovation: Ideas for future cross-disciplinary research EV Karniouchina, L Victorino, R Verma | 111 | 2006 |
| Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives EV Karniouchina, WL Moore, KJ Cooney Journal of Marketing 73 (6), 244-266, 2009 | 53 | 2009 |
| Are Virtual Markets Efficient Predictors of New Product Success? The Case of the Hollywood Stock Exchange* EV Karniouchina Journal of Product Innovation Management 28 (4), 470-484, 2011 | 49 | 2011 |
| The role of coordinated marketing-operations strategy in services: implications for managerial decisions and execution M Dixon, E V. Karniouchina, B van der Rhee, R Verma, L Victorino Journal of Service Management 25 (2), 275-294, 2014 | 44 | 2014 |
| The Impact of the COVID-19 pandemic on restaurant resilience: Lessons, generalizations, and ideas for future research K Karniouchina, K Sarangee, C Theokary, R Kübler Service Science 14 (2), 121-138, 2022 | 34 | 2022 |
| Segmenting hotel customers based on the technology readiness index R Verma, L Victorino, K Karniouchina, J Feickert | 34 | 2007 |
| Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases E Karniouchina, SJ Carson, C Theokary, L Rice, S Reilly JOURNAL OF MARKETING RESEARCH, 2022 | 23 | 2022 |
| IDEA FORUM: the impact of subscription-based video on demand on traditional distributors’ value chains and business models M Clement, C Otten, R Seifert, O Kleinen, MB Houston, EV Karniouchina, ... Journal of Media Economics 31 (1-2), 50-67, 2018 | 18 | 2018 |
| The case for product placement E Karniouchina, C Uslay, G Erenburg Rutgers Business Review 1 (1), 2016 | 13 | 2016 |
| Rising on the Storm: A Comparison of the Characteristics of Entrepreneurs and New Ventures During and Before the Covid-19 Pandemic M Garcia, J Poz-Molesky, C Uslay, E Karniouchina Rutgers Business Review 6 (3), 244-262, 2021 | 10 | 2021 |
| Exploring consumer reactions to tipping guidelines: Implications for service quality K Karniouchina, R Verma, H Mishra | 9 | 2008 |
| The impact of strategic partnerships on crowdfunding outcomes: which ties really matter? C Theokary, K Sarangee, EV Karniouchina Journal of Small Business Management 61 (2), 481-512, 2023 | 8 | 2023 |
| (When) can social media buzz data replace traditional surveys for sales forecasting? Y Shi, E Karniouchina, C Uslay Rutgers Business Review 5 (1), 43-60, 2020 | 6 | 2020 |
| Screening Rules and Consumer Choice: A Comparison of Compensatory vs. Non-Compensatory Models WL Moore, E Karniouchina Working Paper, University of Utah, Salt Lake City Utah, 2006 | 5 | 2006 |
Can UslayRutgers Business SchoolПодтвержден адрес электронной почты в домене business.rutgers.edu
