| Impact of social media influencer on Instagram user purchase intention towards the fashion products: the perspectives of UMK Pengkalan Chepa campus students T Abdullah, SNS Deraman, SA Zainuddin, NF Azmi, SS Abdullah, ... European Journal of Molecular & Clinical Medicine, 2020 | 99 | 2020 |
| The barriers towards the adoption of e-wallet payment system NI Mohamad Anuar, NM Nik Mahdi, NAA Nik Hashim, SR Mohamad, ... International Journal of Engineering Research and Technology, 2020 | 59 | 2020 |
| Impact of social media influencer on instagram user purchase intention towards the fashion products: The perspectives of students NIM Anuar, SR Mohamad, WFW Zulkiffli, N Hashim, AR Abdullah, ... European Journal of Molecular & Clinical Medicine 7 (8), 2589-2598, 2020 | 55 | 2020 |
| The impact of perceived risks towards customer attitude in online shopping LM Hong, WFW Zulkiffli, NH Hamsani International Journal 1 (2), 13-21, 2016 | 41 | 2016 |
| Determinant factors that influence entrepreneurial intention among students in Malaysia LM Hong, MAAH Sha'ari, WFW Zulkiffli, RC Aziz, M Ismail Jurnal Manajemen dan Kewirausahaan 22 (1), 80-86, 2020 | 29 | 2020 |
| The effectiveness of electronic word-of-mouth (eWOM) on consumer purchase intention among Generation-Y WFW Zulkiffli, LM Hong, SIF Ramlee, MN Mat Yunoh, RC Aziz Int. J. Account 2 (6), 18-26, 2017 | 26 | 2017 |
| Halal healthcare services: Patients’ satisfaction and word of mouth lesson from Islamic-friendly hospitals MK Rahman, NR Zainol, NC Nawi, AK Patwary, WFW Zulkifli, MM Haque Sustainability 15 (2), 1493, 2023 | 22 | 2023 |
| Grab Pay app: the factors influencing tourists’ behavioural intention-to-use NAAN Hashim, WFW Zulkiffli, RC Aziz, NMM Nawi, Z Awang, ... Talent Development & Excellence, 2020 | 21 | 2020 |
| Perceived risk on online store image towards purchase intention LM Hong, NC Nawi, WFW Zulkiffli, D Mukhtar, SIF Ramlee Research in World Economy 10 (2), 48-52, 2019 | 19 | 2019 |
| Online store image effect on perceived risks towards online purchasing behaviour LM Hong, NBC Nawi, NH Hamsani, WFW Zulkiffli International Journal of Business Information Systems 35 (1), 27-44, 2020 | 16 | 2020 |
| The influence of electronic word-of-mouth communication on consumer purchase intention WFW Zulkiffli, SA Zainuddin, NIM Anuar, NM Said, MZB Muhammad, ... International conference on business and technology, 957-968, 2021 | 14 | 2021 |
| The study on technology acceptance in healthcare business operation SA Zainuddin, HS Husin, T Abdullah, HY Hapiz, F Azmi, NHM Yasin, ... Finance, Accounting and Law in the Digital Age: The Impact of Technology and …, 2023 | 13 | 2023 |
| ONLINE FEEDBACK IMPACT ONLINE SHOPPERS'IMPULSE PURCHASES IN MALAYSIA LM Hong, WFW Zulkiffli, CAC Amran Jurnal Manajemen dan Kewirausahaan 23 (2), 197-203, 2021 | 13 | 2021 |
| The mediating efeects of entrepreneurial education towards antecedents of entrepreneurial intention among undergraduate students NM Said, S Uthamaputhran, WFW Zulkiffli, LM Hong, CW Hong The importance of new technologies and entrepreneurship in business …, 2021 | 13 | 2021 |
| The impact of website effectiveness towards online repurchase intention LM Hong, WFW Zulkifli, NH Hamsani, ASM Shuaib Journal of Entrepreneurship and Business 5 (2), 50-60, 2017 | 11 | 2017 |
| The chronology of impulse buying behaviour LM Hong, WFW Zulkiffli, NC Nawi, SN Md Radzi, RH Redzuan International Conference on Business and Technology, 363-374, 2021 | 9 | 2021 |
| Understanding the influence of visual merchandising on consumers’ impulse buying behaviour: Analysing the literature A Jaini, WFW Zulkiffli, M Ismail, F Mohd, H Hussin International Journal of Academic Research in Business and Social Sciences, 2022 | 7 | 2022 |
| The impact of eco-friendly products and social media toward environmental awareness: Moderating role of knowledge A Jaini, WFW Zulkiffli, M Ismail International Conference on Business and Technology, 491-504, 2020 | 7 | 2020 |
| Investigating the effect of service quality on customer satisfaction case study: ride-hailing service in Malaysia WFW Zulkiffli, M Mahshar, NAAN Hashim, NIM Anuar, MZ Muhammad International Journal of Engineering Research and Technology, 2020 | 7 | 2020 |
| Factors affecting s-commerce adoption among micro and small-and medium sized enterprises in a sub-urban and rural economic area SA Zainuddin, SR Mohamad, T Abdullah, NF Azmi, SS Abdullah, ... European Journal of Molecular and Clinical Medicine 7 (8), 2570-2576, 2020 | 7 | 2020 |