| Importancia de la calidad del servicio al cliente M López El buzón de Pacioli 82, 4, 2013 | 379 | 2013 |
| Affective commitment to the employer brand: Development and validation of a scale S Fernandez-Lores, D Gavilan, M Avello, F Blasco BRQ Business Research Quarterly 19 (1), 40-54, 2016 | 186 | 2016 |
| Nuevas tendencias en comunicación JS Herrera, TP Blanco Esic Editorial, 2012 | 185* | 2012 |
| Residents' attitude as determinant of tourism sustainability: The case of Trujillo MFB López, NR Virto, JA Manzano, JGM Miranda Journal of Hospitality and Tourism Management 35, 36-45, 2018 | 171 | 2018 |
| Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, MFB López, IM Burgos, NR Virto Physiology & behavior 200, 96-103, 2019 | 128 | 2019 |
| Manual de marketing MDG Sánchez Esic, 2008 | 126 | 2008 |
| Employer branding: estudio multinacional sobre la construcción de la marca del empleador MF Blasco-López, A Rodríguez-Tarodo, S Fernández-Lores Universia Business Review, 34-53, 2014 | 122 | 2014 |
| Marketing del turismo cultural N Recuero Virto, F Blasco López, J García de Madariaga Miranda ESIC editorial, 2016 | 102 | 2016 |
| EVOLUCIÓN DEL MARKETING HACIA LA GESTIÓN ORIENTADA AL VALOR DEL CLIENTE: REVISIÓN Y ANÁLISIS. LM Valenzuela Fernández, JG De Madariaga Miranda, MF Blasco López Theoria: ciencia, arte y humanidades 15 (2), 2006 | 91* | 2006 |
| HIVconsv vaccines and romidepsin in early-treated HIV-1-infected individuals: safety, immunogenicity and effect on the viral reservoir (Study BCN02) B Mothe, M Rosás-Umbert, P Coll, C Manzardo, MC Puertas, ... Frontiers in immunology 11, 823, 2020 | 84 | 2020 |
| Evaluation of the hotels e-services quality under the user’s experience RA Carrasco, J Sánchez-Fernández, F Muñoz-Leiva, M Francisca Blasco, ... Soft Computing 21, 995-1011, 2017 | 76 | 2017 |
| Role of age and comorbidities in mortality of patients with infective endocarditis C Armiñanzas, C Fariñas-Alvarez, J Zarauza, P Muñoz, VG Ramallo, ... European Journal of Internal Medicine 64, 63-71, 2019 | 70 | 2019 |
| Proceso de decisión del consumidor Aplicación a los planes de pensiones individuales FL Sánchez ESIC Editorial, 2008 | 66 | 2008 |
| What can neuromarketing tell us about food packaging? I Moya, J García-Madariaga, MF Blasco Foods 9 (12), 1856, 2020 | 62 | 2020 |
| How can European museums reach sustainability? N Recuero Virto, MF Blasco Lopez, S San-Martin Tourism Review 72 (3), 303-318, 2017 | 61 | 2017 |
| Orientación al valor del cliente y las nuevas métricas de marketing. Revisión y análisis LM Valenzuela, JG de Madariaga, MF Blasco Panorama Socioeconómico 25 (34), 70-74, 2007 | 60 | 2007 |
| Facebook’s power: factors influencing followers’ visit intentions F Blasco-Lopez, N Recuero Virto, J Aldas Manzano, D Cruz Delgado Spanish Journal of Marketing-ESIC 23 (1), 95-117, 2019 | 52 | 2019 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment J García-Madariaga, I Moya, N Recuero, MF Blasco Frontiers in Psychology 11, 760, 2020 | 51 | 2020 |
| New technology in Museums: AR and VR video games are coming I Camps-Ortueta, L Deltell-Escolar, MF Blasco-López Communication & Society, 193-210, 2021 | 47 | 2021 |
| Estudio administrativo. un apoyo en la estructura organizacional del proyecto de inversión M López, J Aceves, A Pellat, C Puerta Obtenido de: https://www. itson. mx/publicaciones/pacioli/Documents/no56 …, 2016 | 47 | 2016 |
Nuria Recuero-Virto ORCID 0000-000...Universidad Complutense de Madrid (ROR 02p0gd045)Подтвержден адрес электронной почты в домене ucm.es