| In-store marketing strategies towards customer attitude to private label brands using cue utilization theory RY Putra, SN Fadillah The Winners 23 (1), 25-33, 2022 | 6 | 2022 |
| Organic Food: The Factors Influencing Consumers' Purchasing Intention RMH Sedera, RY Putra, EK Saputra, MA Ali Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management …, 2023 | 5 | 2023 |
| The Role of Product Attributes to Consumer Purchase Intentions in The Coffeeshop RY Putra, RMH Sedera, MA Ali, MJ Iqbal International Journal of Economics and Business Issues 2 (1), 09-19, 2023 | 5 | 2023 |
| Analysis of Factors Contributing to Impulse Buying Behavior of E-Commerce Users RY Putra, SN Fadillah, AA Nugroho, IF Nuzula Journal of Management Studies and Development 1 (01), 48-67, 2022 | 5 | 2022 |
| What Drives Online Gaming Addiction? Loyalty Check and In-App Purchase Intention RY Putra, L Wahyudi Journal of Economics, Finance, and Management Studies 5 (04), 1136-1146, 2022 | 5 | 2022 |
| AirAsia group Berhad strengthens SuperApp during the Covid-19 pandemic R Rahardjoputri, RY Putra, H Agustanto Sebelas Maret Business Review 6 (1), 26-37, 2021 | 3 | 2021 |
| Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk R Yolanda Putra, R Maminiaina Heritiana Sedera, R Maminirina Fenitra Cogent Business & Management 11 (1), 2328317, 2024 | 2 | 2024 |
| Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications RY Putra, IF Nuzula, AS Hidayat Journal of Management Studies and Development 3 (02), 81-94, 2024 | 2 | 2024 |
| Beyond the Pandemic: Unraveling the Social and Behavioral Changes in Post-COVID-19 FM Rakotoarisoa, RY Putra, RM Nambinina Asian Journal of Arts and Culture 24 (1), 2024 | 1 | 2024 |
| Effect of trust and risk on purchase intention using gojek application S Satriadi, RY Putra, S Kusumah, S Fauzar, H Herman International Journal of Islamic Business and Management Review 2 (1), 36-41, 2022 | 1 | 2022 |
| Driving positive outcomes of financial institutions: corporate social responsibility, employee well-being, and performance in Madagascar R Maminiaina Heritiana Sedera, M Surya Perdhana, R Maminirina Fenitra, ... Cogent Business & Management 11 (1), 2433162, 2024 | | 2024 |
| Penggunaan Theory of Planned Behavior untuk Menganalisis Minat Pelaku UMKM Menyusun Laporan Keuangan RY Putra, RMH Sedera NATIONAL CONFERENCE ON APPLIED BUSINESS (NCAB-10) “EKONOMI KREATIF …, 2022 | | 2022 |
| Peran Kecanduan, Loyalitas, Negatif E-Wom Dan Risiko Yang Dirasakan Terhadap Niat Pembelian Dalam Aplikasi Game (Studi Pada Game Pubg Mobile) RY Putra UNS (Sebelas Maret University), 2022 | | 2022 |
Rakotoarisoa Maminiaina Heritiana S...ISCAM Business School, MadagascarПодтвержден адрес электронной почты в домене iscam.mg