| The Impact of electronic-word-of mouth on e-loyalty and consumers’e-purchase decision making process: A Social media perspective CH Perera, R Nayak, NVT Long International Journal of Trade, Economics and Finance 10 (4), 85-91, 2019 | 74 | 2019 |
| Sustainability in fashion and textiles: A survey from developing country R Nayak, T Panwar, LVT Nguyen Sustainable technologies for fashion and textiles, 3-30, 2020 | 73 | 2020 |
| The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries CH Perera, R Nayak, LTV Nguyen Journal of Marketing Communications 29 (8), 770-795, 2023 | 57 | 2023 |
| The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector CH Perera, R Nayak, LTV Nguyen International Journal of Educational Management 35 (1), 63-74, 2020 | 57 | 2020 |
| The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter? LT Van Nguyen, VN Lu, SR Hill, J Conduit Australasian Marketing Journal 27 (3), 169-178, 2019 | 54 | 2019 |
| Engagement in online communities: implications for consumer price perceptions LTV Nguyen, J Conduit, VN Lu, S Rao Hill Journal of Strategic Marketing 24 (3-4), 241-260, 2016 | 54 | 2016 |
| Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels LT Van Nguyen, PND Nguyen, TQ Nguyen, KT Nguyen Journal of Hospitality and Tourism Management 48, 88-98, 2021 | 53 | 2021 |
| Risk perception and COVID-19 preventive behaviors: Application of the integrative model of behavioral prediction HT Duong, HT Nguyen, SJ McFarlane, LTV Nguyen The Social Science Journal 61 (4), 873-886, 2024 | 48 | 2024 |
| Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka CH Perera, R Nayak, LTV Nguyen Journal of Marketing for Higher Education 32 (2), 179-196, 2022 | 41 | 2022 |
| Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication HT Duong, LTV Nguyen, S Julian McFarlane, HT Nguyen, KT Nguyen Health Communication 38 (2), 394-401, 2023 | 40 | 2023 |
| Sustainable reuse of fashion waste as flame-retardant mattress filing with ecofriendly chemicals R Nayak, S Houshyar, A Patnaik, LTV Nguyen, RA Shanks, R Padhye, ... Journal of Cleaner Production 251, 119620, 2020 | 38 | 2020 |
| Sustainable technologies and processes adapted by fashion brands R Nayak, LVT Nguyen, T Panwar, L Jajpura Sustainable technologies for fashion and textiles, 233-248, 2020 | 31 | 2020 |
| Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises R Nayak, LNV Thang, T Nguyen, J Gaimster, R Morris, M George Journal of Fashion Marketing and Management: An International Journal 26 (2 …, 2022 | 25 | 2022 |
| Driving enrolment intention through social media engagement: a study of Vietnamese prospective students L Nguyen, VN Lu, J Conduit, TTN Tran, B Scholz Higher Education Research & Development 40 (5), 1040-1055, 2021 | 24 | 2021 |
| With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception HT Duong, LTV Nguyen, HT Vu Journal of Social Marketing 10 (1), 18-37, 2020 | 24 | 2020 |
| Collective empowerment in online communities: conceptualization, scale refinement, and validation LTV Nguyen, J Conduit, VN Lu, S Rao Hill Journal of Marketing Theory and Practice 28 (3), 301-317, 2020 | 23 | 2020 |
| Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate HT Duong, HT Vu, LTV Nguyen Health communication 36 (7), 909-919, 2021 | 22 | 2021 |
| Drivers of social media disengagement: a study of young consumers in Vietnam LTV Nguyen, R Nayak, J Watkins, PND Nguyen Young Consumers 21 (2), 155-170, 2020 | 21 | 2020 |
| Fashion waste management problem and sustainability: A developing country perspective R Nayak, L Nguyen, A Patnaik, A Khandual Waste management in the fashion and textile industries, 3-29, 2021 | 18 | 2021 |
| The challenges for sustainability marketing approach: an empirical study in Vietnamese fashion SMEs R Nayak, L Nguyen, T Nguyen, J Gaimster, T Panwar, R Morris International Journal of Trade, Economics and Finance 10 (4), 104-107, 2019 | 16 | 2019 |
Rajkishore Nayak, PhDRMIT UniversityOverená e-mailová adresa na: rmit.edu.au
