| The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference G Halkias, V Davvetas, A Diamantopoulos Journal of Business Research 69 (9), 3621-3628, 2016 | 291 | 2016 |
| Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model A Diamantopoulos, A Florack, G Halkias, J Palcu Journal of International Business Studies 48 (8), 1023-1036, 2017 | 129 | 2017 |
| Global and local brand stereotypes: Formation, content transfer, and impact V Davvetas, G Halkias International Marketing Review, 2019 | 120 | 2019 |
| Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge G Halkias Journal of Product & Brand Management 24 (5), 438-448, 2015 | 110 | 2015 |
| Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach G Halkias, A Diamantopoulos International Journal of Research in Marketing 37 (4), 714-736, 2020 | 104 | 2020 |
| The Degree of Ad–Brand Incongruity and the Distinction between Schema-Driven and Stimulus-Driven Attitudes G Halkias, F Kokkinaki Journal of Advertising 43 (4), 397-409, 2014 | 94 | 2014 |
| Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement G Halkias, F Kokkinaki Journal of Marketing Communications 19 (3), 182-197, 2013 | 60 | 2013 |
| Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity G Halkias, M Micevski, A Diamantopoulos, C Milchram Journal of Business Research 80, 210-217, 2017 | 50 | 2017 |
| One color fits all: Product category color norms and (a) typical package colors M Garaus, G Halkias Review of Managerial Science 14 (5), 1077-1099, 2020 | 48 | 2020 |
| On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions M Schaerer, C Du Plessis, MHB Nguyen, RCM Van Aert, L Tiokhin, ... Organizational Behavior and Human Decision Processes 179, 104280, 2023 | 45 | 2023 |
| Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences M Micevski, G Halkias, M Herz Journal of Business Research 104, 622-631, 2019 | 32 | 2019 |
| Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising G Halkias, F Kokkinaki International Journal of Advertising 36 (3), 415-438, 2017 | 32 | 2017 |
| The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework D Bourdin, G Halkias, K Makri Journal of Business Research 137, 28-38, 2021 | 31 | 2021 |
| How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity for Different Sources of Discrepancy G Halkias, F Kokkinaki ACR European Advances 9, 144-150, 2011 | 25 | 2011 |
| Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness S Kousi, G Halkias, F Kokkinaki Psychology & Marketing 40 (8), 1634-1645, 2023 | 20 | 2023 |
| How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach N Michaelidou, M Micevski, G Halkias International Marketing Review 38 (2), 367-386, 2021 | 13 | 2021 |
| Eyes wide shut? Understanding and managing consumers’ visual processing of country‐of‐origin cues G Halkias, A Florack, A Diamantopoulos, J Palcu British Journal of Management 33 (3), 1432-1446, 2022 | 12 | 2022 |
| Taking the fear out of data analysis A Diamantopoulos, B Schlegelmilch, G Halkias Edward Elgar Publishing, 2023 | 11 | 2023 |
| Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities B Schnurr, G Halkias Journal of Consumer Psychology, 2023 | 10 | 2023 |
| Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries MT Friehs, PF Kotzur, C Kraus, M Schemmerling, JA Herzig, A Stanciu, ... Scientific Reports 12 (1), 1-15, 2022 | 8 | 2022 |
Adamantios DiamantopoulosProfessorial Research Fellow, Chair of International Business, University of ViennaOverená e-mailová adresa na: univie.ac.at