| The use of mobile technologies in online shopping during the Covid-19 pandemic-An empirical study M Wiścicka-Fernando Procedia Computer Science 192, 3413-3422, 2021 | 45 | 2021 |
| Sustainability marketing tools in small and medium enterprises M Wiścicka-Fernando The Sustainable Marketing Concept in European Smes: Insights from The Food …, 2018 | 15 | 2018 |
| Modern methods of sustainable behaviour analysis—the case of purchasing FMCG K Biercewicz, U Chrąchol-Barczyk, J Duda, M Wiścicka-Fernando Sustainability 14 (20), 13387, 2022 | 12 | 2022 |
| Co-creation as an innovative way to develop an enterprise—cross-country analysis M Wiścicka-Fernando, S Misiak-Kwit, KSD Fernando Sustainability 11 (23), 6737, 2019 | 11 | 2019 |
| The symbiotic mutualism between co-creation and entrepreneurship S Misiak-Kwit, M Wiścicka-Fernando, KSD Fernando Sustainability 13 (11), 6285, 2021 | 5 | 2021 |
| EMPLOYEES AS INTERNAL STAKEHOLDERS IN THE CONCEPT OF SUSTAINABLE MARKETING-A COMPARATIVE ANALYSIS OF EUROPEAN AND ASIAN MARKET. E Rudawska, S Weerasiri, M Wiścicka-Fernando International Journal of Contemporary Management 17 (4), 2018 | 4 | 2018 |
| Using high-tech tools for consumer buying decisions of FMCG M Wiścicka-Fernando, K Biercewicz Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, 2023 | 2 | 2023 |
| Socio-ecological innovations in marketing strategy–a comparative analysis of companies operating in Western European countries and Central-Eastern European countries E Rudawska, E Frąckiewicz, M Wiścicka-Fernando Economics and Business Review 4 (3), 51-68, 2018 | 2 | 2018 |
| The Scope of Application for Sustainability Marketing Tools in Markets with Different Levels of Socio-economic Development E Rudawska, E Frąckiewicz, M Wiścicka-Fernando The Sustainable Marketing Concept in European SMEs: Insights from the Food …, 2018 | 2 | 2018 |
| Consumer emotions, purchasing decisions, shopping time, and paths in virtual reality K Biercewicz, K Włodarczyk, M Wiścicka-Fernando Human Technology 20 (2), 399-415, 2024 | 1 | 2024 |
| Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer–A Concept Paper M Wiścicka-Fernando Problemy Zarządzania 19 (1 (91)), 165-176, 2021 | 1 | 2021 |
| Citizens’ Engagement in the Co-Creation of Smart City—An Empirical Study M Wiścicka-Fernando Creating New Roles for a Sustainable Economy: Digitalization, Green …, 2024 | | 2024 |
| Studying consumer emotions and purchase preferences in a virtual reality environment: a bibliometric analysis K Biercewicz, K Włodarczyk, M Wiścicka-Fernando Marketing Instytucji Naukowych i Badawczych 52 (2), 105-128, 2024 | | 2024 |
| Experiences of residents in using smart city technologies K Biercewicz, KSD Fernando, S Misiak-Kwit, M Wiścicka-Fernando Procedia Computer Science 246, 5074-5083, 2024 | | 2024 |
| Understanding the relationship between firms’ level of knowledge on the smart city concept and the size of the firm–an empirical study S Misiak-Kwit, M Wiścicka-Fernando Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, 2024 | | 2024 |
| Customers' emotions and openness to product co-creation: an empirical analysis based on EEG data K Biercewicz, M Wiścicka-Fernando University of Piraeus. International Strategic Management Association, 2023 | | 2023 |
| Modern Methods of Sustainable Behaviour Analysis—The Case of Purchasing FMCG. Sustainability 2022, 14, 13387 K Biercewicz, U Chrąchol-Barczyk, J Duda, M Wiścicka-Fernando s Note: MDPI stays neu-tral with regard to jurisdictional claims in …, 2022 | | 2022 |
| Crowdfunding jako narzędzie do budowania relacji z klientami M Wiścicka-Fernando European Management Studies (wcześniej: problemy zarządzania-management …, 2021 | | 2021 |
| Czynnik ludzki w tworzeniu strategii marketingu zrównoważonego SD Fernando, M Wiścicka-Fernando Marketing i Rynek, 180-189, 2018 | | 2018 |
| Development of Women and Management S Misiak-Kwit, M Wiścicka-Fernando, K Viśvavidyālaya Department of Marketing Management University of Kelaniya, 2017 | | 2017 |
Konrad BiercewiczUniwersytet SzczecińskiOverená e-mailová adresa na: usz.edu.pl
